Marketing Manager, Credit Cards Loyalty

TD•Toronto, ON

22h•Onsite

About The Position

The Integrated Marketing Planning team partners with our business units, channels, and marketing specialists to design world-class marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience. This position delivers marketing strategies to drive partnership and Loyalty program KPIs, including cardholder engagement, retention, and customer experience. The successful candidate will partner closely with Digital Performance Marketing, Business stakeholders, Creative Practice teams, and external partners, to develop, deliver and measure marketing programs. With a strong strategic mindset, the successful candidate will balance innovative thinking with clear priorities, adapt to evolving strategies, and demonstrate the impact of marketing through measurable results. Reporting to the Senior Group Marketing Manager, this role operates as a pod owner within an agile framework, partnering with cross-functional stakeholders to deliver complex loyalty campaigns and translate business strategies into effective marketing plans.

Requirements

Undergraduate degree or relevant professional certifications, designations, or equivalent required
7+ years relevant experience
Experience leading marketing strategy in similar industry.
Advanced knowledge of multiple marketing principles and disciplines (i.e., campaigns, media, targeted, one to one), strategy development, consulting principles, and proven ability to drive business results
Innovative, customer-obsessed mindset with strong financial acumen to advocate for customer advice and experience.
A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting
Experienced in relationship management, working collaboratively and building relationships across teams and functions including agency and internal partners
Strong communication and interpersonal skills

Responsibilities

Understand market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
Leverage market research and apply customer insights to marketing campaigns/programs. Understand the industry, competition and the factors that differentiate the organization.
Build and manage strong relationships with agencies, business units, marketing partners, and other internal departments to deliver effective marketing programs.
Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in-market activity and effectively communicate the results.
Ensure integrated marketing campaigns are designed for a positive client experience and support the brand. Understand client journeys and support the business to deliver the brand through client experience.
Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems.
Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.
Help to define the problem to solve, engaging stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.