Manager, 360 Go-To-Market & Consumer Engagement, Dr. Jart NA

ELC Beauty LLC•New York, NY

26d

About The Position

The Marketing Manager, Consumer Engagement, will lead and execute the full spectrum of go-to-market initiatives for Dr. Jart+ in North America. The role drives brand awareness, acquisition, consumer interaction, and engagement through marketing strategies across channels. It includes responsibility for paid media, influencer marketing, content, TikTok Shop, PR, in-store events, and the Advertising & Promotion budget, while working with agency partners and cross-functional teams.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 7 years of marketing experience, ideally in skincare, beauty, or FMCG.
Proven experience managing multi-channel marketing campaigns, agency relationships, and budgets.
Strong understanding of digital media, influencer marketing, and PR strategies.
Excellent communication, leadership, and project management skills.
Data-driven mindset and ability to analyze performance metrics and adapt strategies.

Responsibilities

Develop and implement a 360-degree go-to-market strategy to elevate brand presence and consumer engagement in North America.
Lead paid media strategy, brief the centralized interactive media team on campaigns, and work with agency partners to optimize business results.
Design and oversee influencer marketing programs, including influencer seeding strategies.
Develop content strategies for target audiences and brand storytelling across channels; provide feedback to global teams on launch campaign content and lead regional content creation and execution with agency teams.
Lead TikTok Shop brand strategy initiatives with the centralized platform team, including developing and approving partnership strategies, events, and webinars to drive awareness and sales.
Manage PR initiatives, develop media relations, and oversee agency collaborations.
Own in-store event strategy and execution, developing client engagement concepts with education and field operations teams to drive awareness and sales conversion.
Oversee the day-to-day A&P budget and align spending with brand objectives and ROI optimization.
Manage monthly financial accounting, track spend, analyze campaign performance, and provide actionable insights.
Collaborate with creative, product, and sales teams to deliver integrated campaigns.
Monitor industry trends, consumer insights, and competitor activity to inform strategic decisions.