Europe Go-to-Market Manager

Fler•Red Hook, NY
•€35,000 - €45,000•Hybrid

About The Position

Fler is an Italian shaving and personal care brand expanding internationally through partnerships with retailers and distributors. The Europe Go-to-Market Manager will accelerate the company’s growth across European markets, managing relationships with distributors, retailers and local partners while taking ownership of commercial performance, market development and profitability in assigned countries. The role combines international sales, business development, strategic planning and cross-functional coordination, with direct exposure to Fler’s leadership team. The manager will drive revenue growth, monitor country-level P&Ls, manage forecasts and track profitability. They will develop commercial opportunities and retail partnerships, set country-level go-to-market priorities, and coordinate launches with teams at headquarters. The position is based in Milan, offers hybrid working of up to two days per week, and involves approximately 20–30% international travel. The stated annual gross salary is €35,000–€45,000, depending on experience and qualifications, with meal vouchers and an annual performance bonus.

Requirements

  • 2–3 years of experience in international sales, business development or key account management.
  • Strong commercial mindset, negotiation skills and analytical abilities.
  • Comfort working with budgets, forecasts and business performance data.
  • Excellent organizational and stakeholder management skills.
  • Proactive, resourceful and entrepreneurial, with comfort working in a fast-paced environment.
  • Fluent in English and Italian.
  • Based in Milan and available for international travel.

Nice To Haves

  • Experience in beauty, personal care, FMCG, lifestyle or consumer goods.
  • Exposure to international distributors or European retail markets.
  • Additional European languages.

Responsibilities

  • Drive revenue growth across assigned European markets; monitor country-level P&Ls, manage forecasts and track profitability.
  • Build relationships with international distributors and key retail accounts, driving commercial performance and distribution expansion.
  • Identify new business opportunities, support commercial negotiations and lead development of new retail partnerships.
  • Define country-level commercial priorities, assortment recommendations, pricing and promotional plans.
  • Coordinate international launches with HQ marketing, trade marketing, product and operations teams to support successful market execution.
  • Analyze sell-in, sell-out, margins, distribution and partner performance to identify growth opportunities.
  • Serve as the primary point of contact for distributors, retailers, agencies and local commercial partners.

Benefits

  • Competitive annual gross salary of €35,000–€45,000, depending on experience and qualifications.
  • Meal vouchers worth €7 per day.
  • Annual performance bonus linked to individual and company targets.
  • Hybrid working, with up to two days of smart working per week.
  • Professional development and a clear path toward a broader regional leadership role.
  • Direct exposure to and collaboration with Fler’s founders and leadership team.
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