Marketing Manager, Campaigns

Legora AB • New York, NY

1d

About The Position

We’re looking for a Marketing Manager, Campaigns to join our NYC team and lead the execution of high-impact marketing programs across the US. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through campaigns that leverage account-based marketing strategies, creative brand marketing, integrated cross-channel approaches, and content marketing.
You’ll report to the Marketing Director, US and collaborate closely with the global marketing team, including demand generation, product marketing, and brand. You’ll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts, and nurture customer relationships. You will play a key role towards achieving new business pipeline, upsell pipeline and renewals targets across the US.

Requirements

• 4-6 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in a creative marketing role in an agency environment.
• Strong creative instincts paired with a bias for action and ability to execute with speed and precision.
• Ability to wear multiple hats as needed in a dynamic, rapidly evolving organization.
• Hands-on experience supporting events, sponsorships, or regional campaigns.
• Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Comfortable collaborating across functions and regions in a fast-paced environment.

Nice To Haves

• Experience with GTM tools like Salesforce, Clay, and HubSpot a plus.

Responsibilities

• Build and grow Legora’s brand presence in the US, ensuring Legora shows up wherever our customers are with consistent positioning and messaging across all regional marketing activities.
• Build, manage and execute a pipeline of customer stories which translate Legora’s impact into compelling proof points, driving advocacy and loyalty.
• Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution.
• Lead the conception and execution of integrated marketing campaigns, coordinating across an array of digital, social, content, and in-person channels to deliver cohesive go-to-market initiatives.
• Partner with the US Growth team to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities.
• Develop content amplification strategies that extend the reach of Legora’s thought leadership, product stories, and customer narratives across relevant US channels.
• Source and activate customer advocates, identifying US customers for case studies, co-marketing opportunities, testimonials, and speaking engagements.
• Track performance of all regional marketing activities, analyzing results, reporting ROI, and using insights to refine and optimize future programs.
• Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora’s presence at every touchpoint.

Benefits

• Competitive package: Comprehensive salary, benefits, and tools for success.
• Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
• In-person environment: New York City, Chicago, Denver, and Houston office designed for ambitious builders.
• Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
• Medical, Dental & Vision
• Multiple medical plan options through Aetna and Kaiser Permanente
• HSA or Healthcare FSA (based on plan selection)
• Dental plans via MetLife
• Vision coverage through VSP Vision Care
• Family Support
• Generous parental leave
• Free access to Maven Clinic
• Dependent Care FSA
• Free One Medical membership for employees and dependents
• Additional Perks
• Pre-tax commuter benefits
• Life Insurance + STD/LTD
• 401(K) with generous company match
• Unlimited PTO
• Robust voluntary benefits, including identity protection (via Aura), legal coverage through MetLife, pet savings programs, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed