Marketing Manager – B2B Demand Generation & ABM (Hybrid)

NEST® - Integrated Facilities Management•Washington Township, NJ

48d•Hybrid

About The Position

NEST is hiring a B2B Marketing Manager to lead demand generation, digital marketing, and account based marketing (ABM) programs that drive qualified leads and revenue. This role involves building integrated campaigns that drive measurable pipeline, collaborating across Sales and cross-functional teams, and owning strategy from concept to execution. NEST is a pioneer in the Integrated Facilities Management (IFM) industry, partnering with multi-site organizations for over 30 years to deliver real cost savings through industry-leading technology, operational excellence, and a deep understanding of client brand standards. They provide a fully executed, technology-driven solution that gives clients a 360° view of facilities spend, helping them streamline operations, control costs, and scale with confidence. NEST believes great results start with great people and invests in teams that think strategically, act decisively, and are not afraid to roll up their sleeves.

Requirements

Bachelor’s degree (BA/BS)
5+ years of B2B marketing experience (demand gen and/or ABM)
Experience supporting long, complex enterprise sales cycles
Proven track record of driving pipeline and influencing revenue
Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.)
Ability to balance strategy and execution in a fast-paced environment
Strong analytical and communication skills

Responsibilities

Develop and execute B2B demand generation programs that attract and convert high-quality leads across the full funnel.
Build and manage account-based marketing (ABM) strategies and campaigns for key multi-site target accounts.
Design and launch integrated, multi-channel campaigns (email, digital ads, webinars, events, content syndication, website) that drive qualified pipeline.
Optimize search visibility and inbound demand with GEO, AEO, SEO, and intent-driven content to improve rankings in traditional and AI/LLM-driven search experiences.
Partner with Product to translate our technology platform and capabilities into clear, compelling value propositions and product marketing assets.
Collaborate with Sales and SDRs to define ICPs, target accounts, and key decision-makers, ensuring tight handoff and follow-up on marketing-sourced leads.
Turn strategy into execution by building campaigns end-to-end—from planning and messaging through content creation, timelines, and budgets.
Build and manage workflows, lead scoring, segmentation, and reporting within marketing automation and CRM tools.
Track performance across pipeline, revenue, and engagement, then use data to optimize campaigns, channels, and offers.
Conduct account and industry research to inform targeting, messaging, and sales enablement materials for enterprise buyers.
Test new ideas, scale what works, and continuously improve B2B demand generation and ABM performance.