Demand Generation Marketing Specialist

Club Colors•Hoffman Estates, IL

3d•Onsite

About The Position

We are a premium branding solutions company serving corporate and collegiate partners. We deliver high-impact, timely solutions that elevate brands and drive measurable results. Our DesignLab team sits at the center of it all, blending creativity, marketing, and technology to generate demand and support sales growth across all verticals. The Opportunity: We are growing our DesignLab and hiring Demand Generation Marketing Specialists with one primary mission: turning our database of 80,000+ contacts into a consistent stream of inbound leads. The majority of these contacts have either never purchased or haven’t engaged with us in years. Your role is to re-engage and convert them through smart segmentation, compelling campaigns, and continuous optimization. This is an execution-focused, email-first, data-driven role. Our business is approximately 60% collegiate and 40% corporate. You’ll need to understand both audiences, develop relevant offers, and execute campaigns that drive quote requests and product inquiries. If you enjoy building campaigns, reactivating dormant audiences, and directly impacting pipeline, this role is built for you.

Requirements

1–3 years of hands-on marketing experience (execution-focused)
Experience building and managing email marketing campaigns
Strong understanding of segmentation, targeting, and re-engagement strategies
Familiarity with email platforms (ActiveCampaign is a plus)
Basic understanding of lead generation funnels and conversion optimization
Strong copywriting skills with a focus on driving action
Ability to manage multiple campaigns in a fast-paced environment
High attention to detail, organization, and ownership

Nice To Haves

Experience marketing to collegiate or higher education audiences
Familiarity with branded merchandise, promotional products, or B2B marketing
Experience with paid social (Meta, LinkedIn) or Google Ads
Experience using AI tools for content, testing, or workflow automation

Responsibilities

Own Email Marketing — Primary Channel
Build and execute targeted email campaigns across collegiate and corporate segments
Develop re-engagement and win-back sequences for dormant contacts
Segment audiences by vertical, persona, purchase history, and engagement behavior
Write and test subject lines, body copy, and CTAs to improve performance
Manage list health, deliverability, and compliance (CAN-SPAM)
Use ActiveCampaign to build automations, flows, and reporting
Create Offers & Campaigns That Drive Inbound
Develop seasonal promotions, limited-time offers, and category-specific campaigns
Partner with DesignLab and sales to align campaigns with key moments (collegiate calendars, corporate initiatives, holiday gifting, etc.)
Build landing pages and lead capture experiences that convert
Continuously test and optimize offers to improve response and conversion rates
Support Social & Digital Channels
Execute organic and paid social campaigns that support email initiatives
Assist with digital advertising (Meta, LinkedIn, Google) as campaign amplification
Adapt campaign messaging across channels
Measure, Report & Optimize
Track performance across opens, clicks, conversions, and pipeline contribution
Identify high-performing segments and scale what works
Leverage AI tools to accelerate content creation, testing, and analysis
Share weekly insights with clear recommendations on next steps

Benefits

Full benefits + 401(k) match
High ownership, high visibility role
Fast-paced, results-driven environment
Club Colors Perks
Epic Company Events – Holiday Party, March Madness, Oktoberfest & State of the Union
25% Discount at our On-Site Gym
Incredible Headquarters with regular events like karaoke, trivia nights & pop-up shops
Professional Headshots for your LinkedIn glow-up
$100 Credit to the Club Colors Store for branded gear
President’s Club Trip for top performers