Demand Generation Specialist

Traction Rec•Vancouver, BC

11d•Remote

About The Position

We’re looking for a Demand Generation Specialist to join our team and help drive the next stage of our growth. As our Demand Generation Specialist, you will own and run demand generation programs that drive qualified pipeline, with a strong focus on ABM execution, B2B email nurturing, digital advertising, campaign performance, and funnel reporting. If you consider yourself a creative B2B marketer who uses data to make strong decisions, AI toolsets to orchestrate performance, and is energized by connecting marketing execution to pipeline impact, we’d love to hear from you. This role is a great fit for someone who is ready to join a lean and dynamic team that offers an opportunity for a high level of individual responsibility, ownership and impact. At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), Boys & Girls Clubs of America (BGCA), and Salvation Army Kroc Centers to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most. We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology. Our passion for community and innovation has earned us recognition, including: Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year, Globe & Mail's Top Growing Companies of 2024 and 2025, Deloitte's Technology Fast 50 winner 2024, and Deloitte's Technology Fast 500 winner 2024 and 2025. At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team. If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities.

Requirements

3-5 years in B2B SaaS demand generation, growth, or digital marketing roles
Proven track record of building and optimizing campaigns that drive pipeline
Strong understanding of funnel metrics and conversion optimization across the buyer journey
Hands-on experience with AI-powered demand generation tools, Salesforce and Account Engagement (Pardot) including lead scoring, segmentation, and automation
Comfortable owning campaign performance and reporting with the ability to turn data into action
Experience running A/B tests and experiments across channels, email, and landing pages
Experience managing digital campaign budgets and optimizing spend for performance and ROI
Ability to manage multiple campaigns at once with strong attention to detail
Strong instincts for messaging and content that drives engagement and conversion
Comfortable contributing to content development in a lean team environment
Self-starter who can move quickly and collaborate cross-functionally

Nice To Haves

Experience with website CMS and conversion optimization

Responsibilities

Execute and optimize demand generation programs that drive qualified pipeline including always-on campaigns, ABM, and event follow-up
Help improve how we measure and scale demand generation through clear reporting, actionable insights, and improved data quality and effectiveness across the MarTech stack
Support demand generation for new markets through targeted campaigns, messaging, and web experiences
Execute ABM programs using enterprise motions including targeted ads, personalized email outreach, and tailored landing page experiences
Own our email marketing program end to end including segmentation, persona nurture workflows, and campaign execution
Continuously optimize and manage our paid digital campaigns across channels, providing budget recommendations grounded in performance data
Partner with the Marketing Director to inform content priorities based on campaign performance and audience insights
Collaborate on and contribute to campaign content such as emails, landing pages, and briefs while leveraging team support for larger assets
Support SEO and AI-driven search visibility efforts by optimizing content and identifying opportunities to improve performance
Partner with specialized external partners to advance projects and meet set objectives
Run and iterate on experimentation initiatives, including A/B testing to improve performance and conversion
Own and optimize marketing’s use of technology, AI tools and Account Engagement (Pardot) to improve automation, segmentation, and reporting
Develop and maintain reporting dashboards, using data and attribution insights to improve campaign performance and pipeline outcomes
Collaborate with Sales on system alignment and lead scoring model