Marketing Liaison

A First Name Basis•Hammond, LA

19d

About The Position

A First Name Basis (AFNB) is an in-home care provider with more than 40 offices across four states. The company serves seniors and individuals with disabilities by supporting caregiver careers, using clinical and scheduling systems, and maintaining compliance and care quality. The Community Liaison supports the Southern LA market by building relationships with property managers of low-income housing for seniors and individuals with disabilities, clinics, senior centers, and other community-based organizations. The role includes delivering educational presentations, identifying qualified prospective clients who need help with Activities of Daily Living (ADLs), and managing the lead pipeline through conversion to active clients. The position involves travel throughout Hammond, Northshore, Slidell, and Baton Rouge.

Requirements

High school diploma required.
Proven experience in marketing, sales, community outreach, or a related field.
Excellent interpersonal and communication skills.
Ability to work independently and think creatively to solve challenges.
Strong organizational and time-management skills to meet weekly and monthly goals.
Valid driver’s license and reliable transportation.

Nice To Haves

Bachelor’s degree preferred.
Familiarity with Medicaid and Waiver services.

Responsibilities

Establish and maintain connections with property managers of low-income housing communities, clinics, senior centers, and other community organizations.
Perform 7–10 in-service presentations each week, approximately one hour per presentation, to educate potential clients, property managers, and community partners.
Focus outreach on individuals with Medicaid who need assistance with Activities of Daily Living (ADLs).
Identify and secure 20–25 qualified leads each month by collecting client names and phone numbers.
Manage the lead pipeline from initial contact through conversion into active clients.
Use the monthly marketing budget creatively to organize educational activities, such as providing food, hosting bingo, or planning other activities.
Develop and implement strategies to reach target clients and expand the regional network.
Travel within Southern LA, including Hammond, Northshore, Slidell, and Baton Rouge, to conduct outreach.