Marketing Liaison

Encompass Health•Littleton, CO

About The Position

The Marketing Liaison at Encompass Health helps drive patient growth through referrals by cultivating strong relationships with referral sources across a geographic territory. The role combines business development with community engagement and patient-centered work. The liaison reviews medical conditions and prescreens potential patients, develops strategies to increase referral volume, identifies business opportunities using market data, and educates the community and healthcare partners about hospital programs and services.

Requirements

Current driver's license in the state of employment and an acceptable driving record under company policy.
CPR certification.
At least 2 years of experience in a healthcare environment.

Nice To Haves

Bachelor's degree or equivalent job experience.
Experience as a clinician or technician.
At least 1 year of experience as a nurse liaison or successful sales experience in a healthcare environment.
Familiarity with acute hospitals, rehabilitation facilities, and the local healthcare market.

Responsibilities

Review medical conditions and prescreen individuals referred from hospitals, skilled nursing facilities, homes, and assisted living facilities.
Develop call plans and strategies to drive referral volume using the Referral Development System (RDS).
Use market analysis data for the assigned territory to identify new business opportunities.
Educate the community, referral sources, and physicians about hospital programs and services.
Identify development opportunities to position the hospital strategically in the marketplace.
Respond to and overcome admission barriers and follow up on admission variables.
Cultivate strong referral relationships within a geographic territory.