Hospital Marketing Liaison

iCare Financial Services•Chicago, IL
•Onsite

About The Position

Austin Oasis, a skilled nursing facility, is seeking a Hospital Marketing Liaison to build referral-source relationships in hospitals, clinics, and senior-service organizations throughout the community. This travel-intensive role supports admissions by obtaining appropriate information for referred residents coming from home, a hospital, or another facility and completing the documents needed for admission. The position includes an incentive bonus structure.

Requirements

  • Prior demonstrated, successful experience marketing a skilled nursing facility to local referral sources.
  • Ability to meet admissions and marketing goals for census improvement or maintenance.
  • Professional tact and excellent written and verbal communication skills.
  • Must have a vehicle.
  • Willingness to travel daily to hospitals and healthcare facilities.
  • Previous experience in long-term care, preferably in admissions and marketing.
  • Ability to read, write, and speak English.
  • Ability to deal tactfully with residents, family members, visitors, personnel, government agencies and personnel, and the general public.
  • Patience, tact, a cheerful disposition, and enthusiasm.

Nice To Haves

  • Previous long-term care experience, preferably in admissions and marketing.

Responsibilities

  • Build and maintain relationships with hospitals, physicians, social workers, discharge planners, and other referral sources.
  • Represent the facility to clients, hospitals, and community agencies and establish rapport with transferring institutions.
  • Work with physicians and hospital discharge planners to arrange smooth transitions to the facility.
  • Analyze referrals to determine whether the facility can adequately meet residents’ needs.
  • Facilitate admission decisions and notify referring agencies of approval in a timely manner.
  • Maintain an accurate resident roster.
  • Manage and maintain systems and processes associated with patient/resident financial services.
  • Meet admissions and marketing goals for census improvement or maintenance.
  • Recruit and credential new physicians to the facility.
  • Explain the facility’s philosophy, policies, and procedures to prospective and new residents and their representatives.
  • Meet with members of community organizations.
  • Obtain information and complete documents necessary to facilitate admissions.

Benefits

  • Incentive bonus structure
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