Marketing Liaison

A First Name Basis•Jackson, MS

25d•$60,000 - $65,000

About The Position

A First Name Basis (AFNB), a fast-growing in-home care provider with more than 40 offices across four states, is seeking a driven, detail-oriented Community Liaison to support its Mississippi regions. The role focuses on building relationships with property managers of low-income housing for seniors and individuals with disabilities, as well as clinics and other community-based organizations across the stated service areas. The Community Liaison educates potential clients and community partners about services, with a focus on reaching individuals with Medicaid who need help with Activities of Daily Living (ADLs). The role manages outreach and lead generation from initial contact through conversion into active clients, using a monthly marketing budget to organize engaging educational activities and developing strategies to expand the organization’s regional network.

Requirements

High school diploma.
Proven experience in marketing, sales, community outreach, or a related field.
Excellent interpersonal and communication skills.
Ability to work independently and think creatively to solve challenges.
Strong organizational and time-management skills to meet weekly and monthly goals.
Valid driver’s license and reliable transportation.

Nice To Haves

Bachelor’s degree.
Familiarity with Medicaid and Waiver services.

Responsibilities

Establish and maintain connections with property managers of low-income housing communities, clinics, senior centers, and other community organizations.
Conduct 7–10 in-service presentations each week, approximately one hour each, to educate potential clients, property managers, and community partners.
Focus outreach on individuals with Medicaid who need assistance with Activities of Daily Living (ADLs).
Identify and secure 20–25 qualified leads each month by collecting client names and phone numbers.
Manage the lead pipeline from initial contact through conversion into active clients.
Use the monthly marketing budget creatively to organize activities such as providing food, hosting bingo, or planning other educational activities.
Develop and implement strategies to reach target clients and expand the regional network.