Marketing Leader (Head of Brand & Growth)

Level Up On Finance•Austin, TX

4d•$100,000 - $125,000•Onsite

About The Position

Level Up is hiring a Marketing Leader (Head of Brand & Growth) to build and run a disciplined, measurable marketing operation. This is not a campaign-only role and not a support function. This position owns the systems that drive growth—bookings, recapture, and referrals—and is accountable for converting marketing activity into booked meetings, closed business, and revenue. This role will inherit incomplete systems and inconsistent execution and is expected to impose structure quickly. You will operate as a growth leader within the firm, responsible for structure, execution, accountability, and performance reporting. Level Up is entering its next growth phase and is building the systems required to scale bookings, referrals, and revenue with discipline. The first priority in this role is diagnosing gaps, stabilizing execution, and establishing baseline performance metrics. Level Up Companies is an Austin-based SMB accelerator platform built to help founders and private equity–backed companies scale intentionally. The company was formed to address the “founder’s dilemma”: continue slow growth, scale aggressively without infrastructure, or exit. Level Up provides another path—one focused on disciplined execution and sustainable scale. Level Up operates as a back-office partner, delivering managed services and advisory across four core areas: Talent: HR strategy, recruiting, and workforce development Technology: CTO and CISO advisory, IT systems, and security Finance: CFO advisory and profitability strategy Brand: Marketing, positioning, and growth execution The firm partners closely with leadership teams, operating alongside them to build what is missing and strengthen what already works.

Requirements

5–10+ years in marketing operations, growth, or event-driven environments
Demonstrated experience building strategies and owning results
Execution-focused and systems-oriented
Comfortable with accountability and performance metrics
Organized, structured, and decisive
Comfort with decision making under incomplete data and imperfect resources

Nice To Haves

Financial or professional services exposure
CRM ownership and reporting (Zoho preferred)
Scaled event marketing experience
Vendor and agency leadership

Responsibilities

Marketing System Design
Build and maintain the firm’s marketing operating framework
Create structured workflows across CRM, booking tools, and campaigns
Establish full visibility from lead intake through close
Implement cohort tracking and recapture logic
Project Ownership & Execution
Own marketing initiatives end to end with defined timelines and outputs
Run weekly execution and accountability meetings
Coordinate internal teams, advisors, and partners
Event Marketing
Manage the complete event lifecycle: planning, promotion, attendance, and conversion
Improve registration volume, attendance rates, and consult outcomes
Oversee seminar firms, mail vendors, and digital partners
Recapture & Referral Programs
Launch campaigns for no-shows, disengaged leads, and stalled prospects
Segment the CRM by stage, engagement, and opportunity type
Design referral strategies tied to events and advisor outreach
Marketing Technology & Reporting
Own CRM and marketing tools (Zoho or equivalent)
Build dashboards tracking lead sources, conversion rates, cost per booking, and ROI
Budget & Vendor Management
Manage the marketing budget and channel spend
Evaluate ROI by channel and initiative
Oversee agencies, freelancers, and external partners
Brand & Market Positioning
Strengthen authority, credibility, and differentiation
Support speaking engagements, events, and long-form content where it directly supports growth