Head of Growth Marketing

ProductPlan•Denver, CO

4d•$120,000 - $150,000•Remote

About The Position

ProductPlan, a leader in product management software since 2013, has acquired Winware.ai and is integrating AI-native product intelligence to help teams decide what to build and how to win. The company is repositioning as the Product Intelligence Platform and launching a new AI product by the end of 2026. Backed by growth-equity investors, ProductPlan aims to double its ARR and is seeking a growth marketer to lead its go-to-market strategy and drive growth. This is a hands-on, high-ownership role for a builder, currently a team of one, who will own the demand engine, including strategy, channels, budget, and pipeline. The role reports directly to the CEO, Steven Cohn, a four-time founder with multiple exits, offering a unique learning opportunity in go-to-market strategy from an experienced entrepreneur. The position benefits from a recent AI GTM advisory engagement, providing a foundation of clear segmentation, sharp positioning, a new website, completed demand tests, an AI-informed content program, and a clean CRM. The headline opportunity is to launch a brand-new product into a new category end-to-end and own its demand story. The company believes an exceptional, AI-native operator with a significant budget and a world-class product can outperform a traditional team. This is the first genuinely AI-native growth role at ProductPlan, where the individual will write the playbook, leveraging AI agents as a team and the CEO as a sounding board, setting the standard for modern product company growth.

Requirements

5 to 7 years in demand generation, growth, or GTM at a B2B SaaS company.
Proven ability to build AI tooling and automations; candidates will be asked to demonstrate this during the interview.
Scrappy in-house operator mentality, energized by owning the entire funnel and multiplying effectiveness with AI.
Breadth across the growth stack with meaningful depth in at least one area: paid acquisition, SEO/GEO, lifecycle/email, or CRO.
Track record of owning pipeline and running multi-channel campaigns, with the ability to detail campaigns, outcomes, and learnings.
Strong marketing operations and analytics fundamentals, including tracking, attribution, and funnel performance.
Expertise operating marketing automation systems and a continuous desire to learn and apply new methods.
High agency, strong taste, and energized by autonomy, urgency, and ownership of outcomes.
Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice To Haves

Experience selling to product and engineering personas.
Experience identifying and curating community engagement with developers.
Exposure to a GTM repositioning (new narrative, new ICP focus, new channel motion) tied to measurable pipeline.

Responsibilities

Own ProductPlan’s demand engine: strategy, channels, budget, and pipeline.
Own pipeline across paid and organic channels, including paid search (Google), paid and organic LinkedIn, and other high-ROI channels.
Own SEO and GEO strategy to establish ProductPlan as a leading answer in AI-powered search and LLM results.
Manage lifecycle marketing and email campaigns, including nurture, conversion flows, lead scoring, handoff, and database reactivation.
Drive website conversion and CRO through landing pages, forms, and on-site experiences.
Develop and execute event strategies as a demand generation vehicle.
Manage the martech and measurement stack, including HubSpot, Webflow, GA4, and Google Search Console, ensuring trusted attribution.
Manage a working budget of approximately $50,000 per month, deciding on allocation and moving funds towards winning strategies.
Establish and maintain the operating rhythm, including a weekly CEO-facing pipeline dashboard and a monthly/quarterly planning cadence.
Implement and manage AI systems, including agents, automations, and internal tools, to enable one person to operate like a team.
Create and direct the shipping of creative assets, either designing them directly or managing freelancers and AI tools.