Head of Growth Marketing

ProductPlan•Denver, CO

6d•$120,000 - $150,000•Remote

About The Position

ProductPlan, a company that has helped over 100,000 product leaders turn strategy into roadmaps, has acquired Winware.ai and fused its platform with AI-native product intelligence. The company is repositioning as the Product Intelligence Platform, reimagining its core roadmap platform into an industry-first communication tool, and launching a new AI-native product. Backed by growth-equity investors, ProductPlan is aiming to double its ARR and is seeking a growth marketer to lead its go-to-market strategy and drive growth. This role is a hands-on, high-ownership position for a builder, currently operating as a team of one. The Head of Growth Marketing will own ProductPlan’s demand engine, including strategy, channels, budget, and pipeline. Reporting directly to the CEO, Steven Cohn, a four-time founder with multiple exits, the individual will gain experience in Go-to-Market strategy from a seasoned entrepreneur. The role begins with a strong foundation, including clear segmentation, sharp positioning, a new Webflow website optimized for discovery, completed demand tests, an AI-informed content program, and a clean CRM. The primary opportunity is to launch a brand-new product into a new category end-to-end and own its demand generation story.

Requirements

5 to 7 years in demand generation, growth, or GTM at a B2B SaaS company.
Ability to build AI tooling and automations; candidates will be asked to demonstrate what they have built.
Scrappy in-house operator mentality, energized by owning the whole funnel and multiplying efforts with AI.
Breadth across the growth stack with meaningful depth in at least one area: paid acquisition, SEO/GEO, lifecycle/email, or CRO.
Track record of owning pipeline and running multi-channel campaigns, with the ability to detail past campaigns, their outcomes, and learnings.
Strong marketing-ops and analytics fundamentals, including tracking, attribution, and funnel performance.
Expertise operating marketing automation systems and a desire to learn and apply new methods.
High agency, strong taste, and energized by autonomy, urgency, and ownership of the outcome.
Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice To Haves

Experience selling to product and engineering personas.
Experience identifying and curating community engagement with developers.
Exposure to a GTM repositioning (new narrative, new ICP focus, new channel motion) tied to measurable pipeline.

Responsibilities

Own ProductPlan’s demand engine: strategy, channels, budget, and pipeline.
Own pipeline across paid and organic channels, including paid search (Google), paid and organic LinkedIn, and other high-ROI channels.
Own SEO and GEO to establish ProductPlan as a leading answer in AI-powered search and LLM results.
Manage lifecycle and email marketing, including nurture, conversion flows, lead scoring and handoff, and reactivation of the existing database.
Drive website conversion and CRO through landing pages, forms, and on-site experiences.
Utilize events as a demand vehicle by identifying and engaging in relevant buyer communities.
Manage the martech and measurement stack, including HubSpot, Webflow, GA4, and Google Search Console, ensuring trusted attribution.
Manage a working budget of approximately $50K/month, making decisions on allocation and speed of deployment.
Establish and maintain the operating rhythm, including a weekly CEO-facing pipeline dashboard and a monthly/quarterly planning cadence.
Develop and manage the AI systems powering growth, including agents, automations, and internal tools.
Create or direct the creation of creative assets, either designing them directly or managing freelancers and AI tools.