Head of Marketing & Growth

Hovland Barnes • New York, NY

4d • Onsite

About The Position

We are looking for a Head of Marketing & Growth who combines strategic vision with a hands-on execution mindset. This is someone capable of defining the company's long-term growth strategy while also having the technical expertise, agility, and drive to independently execute and operate from day one.

Requirements

• You understand what it means to join a founding team.
• You thrive in fast-paced environments, embrace autonomy, and are motivated by the opportunity to build processes from scratch rather than rely on existing structures.
• You have hands-on experience setting up and managing campaigns, analyzing funnels, optimizing conversion rates (CRO), and writing high-performing marketing copy.
• You're not an agency manager—you are the person who knows how to execute.
• You think in terms of CAC, LTV, conversion rates, and growth metrics—not likes, impressions, or vanity metrics.
• Strong ability to collaborate directly with founders and product teams, translating technical insights into clear and actionable business strategies.

Responsibilities

• Define and build the company's overall marketing and growth strategy from the ground up.
• Own and lead the end-to-end lead generation and user acquisition strategy.
• Manage and continuously optimize digital channels, paid media campaigns, organic growth initiatives, content marketing, and strategic partnerships.
• Oversee the marketing budget with a strong focus on ROI, continuously tracking KPIs and performance metrics to drive data-informed decisions.
• Collaborate closely with the Product team to shape the product roadmap, optimize the customer journey, and improve conversion rates.
• Develop compelling content and a strategic messaging ecosystem that positions the brand as a trusted authority in the market.
• Build, lead, and mentor the marketing team as the organization scales.
• Identify new growth opportunities, expansion initiatives, and market opportunities for the business.

Benefits

• Direct impact on the business as a key member of the founding team.
• The opportunity to build and scale the marketing function from the ground up.
• A dynamic, entrepreneurial environment with minimal bureaucracy.
• A high-trust, results-oriented culture focused on ownership, accountability, and execution.
• Competitive compensation package, including meaningful long-term growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed