Marketing Lead

Random Golf Club • Austin, TX

1d

About The Position

Random Golf Club is building a different kind of golf community, focusing on players often overlooked by the traditional game. They operate with a distinct cultural edge and move quickly within the industry, engaging in events, content creation, and partnerships. This role is for a Freelance Marketing Lead to manage the marketing function end-to-end, translating brand and creative efforts into measurable growth across various channels, including member acquisition, event attendance, sign-ups, engagement, and revenue. This is a hands-on position where the individual will be responsible for executing strategies across owned and paid channels.

Requirements

• 5 to 8 years of marketing experience, preferably in a challenger brand, DTC business, or culturally credible lifestyle brand with a hands-on operational background.
• Proven ability to build paid campaigns, create CRM flows, brief developers, and analyze dashboards.
• Deep understanding of golf culture, including players, tours, brands, and the sport's nuances.
• Strong judgment regarding brand alignment for marketing activities.
• Comfortable working in a small team with ownership of outcomes.
• Proficiency with tools such as Klaviyo or equivalent, Meta and Google Ads, GA4, and Shopify or similar analytics platforms.

Responsibilities

• Develop and manage the marketing calendar, aligning with events, product drops, partnerships, and brand moments.
• Oversee CRM and lifecycle marketing, covering acquisition to retention.
• Develop and execute paid media strategies across social, search, and other relevant channels.
• Manage email and newsletter strategy, calendar, and performance.
• Define and implement organic social distribution strategy in collaboration with the brand and creative team.
• Manage SEO and the marketing aspects of the website.
• Oversee analytics, attribution, and reporting, providing insights on performance.
• Manage the marketing budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed