Marketing Lead

Foundation • San Francisco, CA

4d

About The Position

Foundation is hiring its first marketer to accelerate its core business, modernize homebuilding, and transform the experience of buying, selling, and owning homes. Foundation, backed by ~$6.8M in funding from leading VCs, is an ex-Opendoor team transforming residential real estate. Their first product is the customer experience platform for homebuilders, described as “Shopify for Homebuilders.” They work with enterprise-scale homebuilders to deliver a modern digital customer experience, improving customer happiness and team productivity. The company has demonstrated product-market fit and rapid growth with zero professional marketing. Foundation is in the first of three phases of growth: Transformative, AI-driven vertical SaaS for homebuilding, an enterprise ecosystem for real estate, and an AI-native home operating system and interface. The Marketing Lead will play a central role in driving Foundation’s next stages of growth, working at the intersection of AI, marketing, and real estate transformation.

Requirements

• 7-10+ years of experience as a marketer at high-growth, venture-backed technology companies.
• Ability to be both strategic and tactical; think big but love to get hands-on.
• Enjoy getting to know new customers and new markets.
• Comfortable turning to AI from Day 1 and preferring to hire AI agents over humans (initially).
• Comfortable as a generalist, even with specialties, to build a 0-to-1 marketing program for a huge enterprise vertical (homebuilding) on the fly.
• Experience with outbound, product and content marketing, and fueling enterprise sales teams.

Responsibilities

• Rapidly accelerate the growth of Foundation's core product line: the AI-native stack for the homebuilding industry, including whitepapers, testimonials, product marketing, outbound, and OOH.
• Tell the story of how Foundation is redefining homebuilding.
• Transform how homebuilders market and sell homes by leveraging Foundation’s products, playbooks, and expertise.
• Seed the network by helping to define, launch, and scale ecosystem products, expanding beyond homebuilding into adjacent industries.
• Be a partner in discovering, shaping, and growing the native AI for homeowners, covering areas like home finance, home services, and home automation.
• Play a hands-on role in shaping products, acting as an active voice in the product, design, and engineering process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed