Marketing Lead

Menlo Research Pte Ltd • San Francisco, CA

3d • Remote

About The Position

Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable -- turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. If you want your work to matter beyond a paper or a demo, this is the place.

This is a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline in North America. You will set the direction and execute it -- covering brand, content, demand generation, community, and go-to-market across our entire product portfolio: Jan, Asimov, and the Menlo Platform.
You will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's US positioning and go-to-market strategy. This is an individual contributor role with genuine strategic scope -- you will define what marketing at Menlo looks like in the US and build it.

Requirements

• 5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end -- strategy, execution, and results
• Proven ability to define positioning and messaging for a technical product, not just run campaigns
• Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
• Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
• Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
• Data-driven instincts: you set goals, track them, and change course when something is not working
• A genuine network in the US AI, robotics, or deep tech ecosystem -- you know who to call

Nice To Haves

• Experience marketing developer tools, open-source products, or AI infrastructure
• Background in robotics, deep tech, or hardware-adjacent industries
• Experience building developer relations or DevRel-adjacent programs
• Prior experience working with or for an international company with a distributed team
• Familiarity with community platforms: Discord, Reddit, Discourse, or similar

Responsibilities

• Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
• Define positioning and messaging for Jan, Asimov, and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
• Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
• Produce and manage content across formats -- written, video, short-form, long-form, technical and non-technical
• Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
• Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
• Plan and execute presence at US industry events -- conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
• Set up marketing automation tooling to make outreach and community management scalable across time zones
• Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about -- and package it for that audience

Benefits

• Full strategic ownership of how the American AI and robotics ecosystem sees us -- from positioning and messaging to developer community to enterprise pipeline.
• A direct line to the founders
• Real creative and strategic ownership
• The chance to define the marketing function of one of the most ambitious deep tech labs in the world.
• The team is lean, the work is consequential, and the timing is right.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed