Marketing Lead

Mecka•New York, NY

About The Position

Mecka AI is building the data infrastructure layer for robotics and embodied AI. We design and operate global systems for data capture, data labeling, and hardware-enabled workflows used by leading AI and robotics teams. Our work sits at the intersection of software, operations, and real-world execution — where reliability, speed, and quality all matter. We’re hiring a Marketing Lead to own shared marketing services across Mecka, including paid acquisition, inbound demand generation, and global PR. This is a high-impact, 0 → 1 role responsible for building and scaling how we generate demand, shape our narrative, and convert inbound interest into pipeline. You will operate across ads, content, inbound funnels, and PR, working closely with leadership, sales, and product to ensure we consistently drive high-quality inbound and strong market positioning.

Requirements

5+ years of experience in marketing, growth, or demand generation
Experience owning paid acquisition and inbound funnels
Experience working with PR, media, or brand positioning
Strong understanding of B2B marketing and lead generation
Experience working cross-functionally with sales and product teams
Highly ownership-driven and execution-focused
Strong at balancing creative and analytical thinking
Comfortable operating in 0 → 1 and fast-changing environments
Clear and structured in how you think about funnels and growth
Focused on driving real business outcomes, not vanity metrics

Nice To Haves

Experience at a high-growth startup or scaling company
Experience marketing to technical audiences (AI, robotics, infrastructure, etc.)
Strong track record of driving inbound pipeline and measurable growth
Experience managing external agencies or PR firms
Strong analytical mindset with focus on performance and ROI

Responsibilities

Own and scale paid channels (Google, LinkedIn, Twitter/X, etc.)
Manage budget allocation, targeting, and creative testing
Optimize for high-quality inbound leads and pipeline conversion
Continuously test and iterate on campaign performance and ROI
Build and optimize inbound flows from first touch → conversion
Improve website, landing pages, and conversion funnels
Define and track key metrics across the funnel (traffic → leads → qualified pipeline)
Partner with sales to ensure strong lead qualification and follow-up systems
Own PR strategy and execution across major media outlets
Manage relationships with journalists, publications, and external partners
Drive press coverage, announcements, and narrative positioning
Shape how Mecka is positioned in the market (AI, robotics, data infrastructure)
Oversee creation and distribution of high-signal content (case studies, announcements, technical content)
Ensure consistent messaging across all channels
Leverage content to support inbound growth and PR efforts
Partner with internal teams to extract and publish customer wins and insights
Build dashboards to track campaign performance, inbound metrics, and ROI
Monitor and improve CAC, conversion rates, and pipeline quality
Implement tools and systems for scalable marketing operations
Continuously refine strategy based on data and performance insights