Marketing Lead

Random Golf Club • Austin, TX

3d • Remote

About The Position

Random Golf Club is building a different kind of golf community, catering to players overlooked by the traditional game. They focus on cultural relevance, a unique voice, and rapid industry movement. The company organizes events, creates content, and forms partnerships, experiencing rapid growth.

The role involves a Freelance Marketing Lead who will be responsible for the entire marketing function, ensuring measurable growth in members, attendance, sign-ups, engagement, and revenue. This is a hands-on position where the individual will personally manage all owned and paid channels to drive RGC's performance.

Requirements

• 5 to 8 years of marketing experience, preferably in a challenger brand, DTC business, or culturally credible lifestyle brand with a hands-on operational background.
• Proven ability to operate across various marketing functions: building paid campaigns, creating CRM flows, briefing developers, analyzing dashboards, and providing strategic direction.
• Deep understanding of golf culture, including players, tours, brands, and the sport's community.
• Strong judgment regarding brand alignment for marketing materials.
• Comfortable working in a small team with a focus on owning outcomes.
• Proficiency with marketing tools such as Klaviyo or equivalent, Meta and Google Ads, GA4, and Shopify or similar platforms.

Responsibilities

• Develop and manage the marketing calendar, aligning with events, product drops, partnerships, and brand moments.
• Oversee CRM and lifecycle marketing, covering acquisition to retention.
• Develop and execute paid media strategies across social, search, and other relevant channels.
• Manage email and newsletter strategy, calendar, and performance.
• Develop organic social distribution strategy in collaboration with the brand and creative team.
• Manage SEO and the marketing aspects of the website.
• Conduct analytics, attribution, and reporting, providing insights on performance.
• Manage the marketing budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed