Marketing Lead

Picogrid•El Segundo, CA

3d•Onsite

About The Position

As Picogrid’s first dedicated brand marketing hire, you’ll own how the company shows up to the world, from campaigns and content to social and media. You’ll own and execute Picogrid’s brand marketing, from strategy to writing copy. This is a hands-on role today with a clear path to building and leading a team as the function grows. If you’re equal parts creative and strategic, and love building something from scratch, you’ll thrive in this role.

Requirements

4-7 years of experience in brand marketing, with a portfolio that shows you’ve owned significant marketing campaigns for a company or product end to end
You’re comfortable being a team of one who can think strategically and then do the work. You’re not afraid to bring ideas to the table.
Strong point of view on brand. Picogrid operates in a large defense community full of noise. We need someone who can articulate what makes us different, and make that resonate across every channel.
Ability to flex strategic and tactical, creative and analytical. You might spend the morning mapping out a six-month brand campaign, the afternoon writing copy for a press release, and finish the day pulling performance metrics.
Excited to build. This role is designed to grow into a leadership position. You should be someone who wants to eventually hire, mentor, and lead a brand team.

Nice To Haves

Bonus points if you have a track record of executing creative or guerrilla marketing campaigns that break out of traditional channels. We're looking for someone who thinks beyond press releases and social posts.
Prior experience marketing defense or national security products, including familiarity with the defense conference calendar and the media channels that reach decision-makers in that space.

Responsibilities

Own & evolve Picogrid’s brand position, identity, and voice. Ensure consistency across everything we share including press releases to social posts to event materials.
Develop and execute brand and media campaigns, content, and activations that build awareness and credibility in the defense ecosystem .
Own Picogrid’s social media strategy & execution. Build a data-driven approach to growing our audience and deepening engagement
Build Picogrid’s physical presence, from billboards to print ads to posters, and make every piece impossible to ignore
Work cross-functionally with creative, engineering, deployments, and leadership to align brand efforts with company milestones, product launches, and press moments
Identify and develop brand partnerships, sponsorships, and experiential opportunities that put Picogrid in front of the right audiences
Build the framework to measure what’s working. Track performance, report on ROI, and iterate

Benefits

Base salary range: $105,000-175,000 per year.
Significant stock options with a high potential upside as an early-stage company
401(k) with employer matching
Full health coverage (medical, dental, and vision insurance)
Relocation assistance provided (if applicable)
Unlimited PTO (two-week minimum) and 11 paid holidays per year
Paid parental leave for both parents
Lunch provided when working in-office and a fully stocked kitchenette
Free EV charging at the HQ
Unique office in El Segundo, CA stocked with quality coffee, snacks, and craft beer