Marketing Lead

Accenture Federal Services • Washington, DC

1d

About The Position

As a Marketing Lead, you will drive integrated marketing and digital initiatives across a variety of client engagements, partnering closely with internal teams and client stakeholders to deliver audience-focused campaigns and customer experiences aligned to business objectives. This role sits at the intersection of client service, campaign strategy, and cross-functional delivery, requiring collaboration across strategy, creative, media, analytics, production, and marketing technology teams. You will help guide initiatives from planning through execution and performance reporting while maintaining alignment across stakeholders, priorities, campaign objectives, and digital experience delivery. The ideal candidate brings a strong agency or consultancy background, excels in fast-paced client environments, and is comfortable balancing strategic thinking with executional oversight across both marketing and digital platform workstreams.

Requirements

• Bachelor’s degree
• 5+ years of experience in marketing or advertising working at an advertising and/or marketing agency
• Experience with retail/eCommerce marketing
• Strong client relationship management and stakeholder communication skills
• Experience leading integrated marketing campaigns from strategy through execution
• Strong understanding of campaign strategy, customer insights, marketing analytics, and performance optimization
• Experience working cross-functionally with creative, media, analytics, UX/UI, production, and marketing technology teams
• Familiarity with digital marketing platforms, campaign management tools, customer experience technologies, or Adobe marketing solutions
• Ability to manage multiple workstreams, timelines, and competing priorities across complex engagements

Responsibilities

• Drive integrated marketing and digital initiatives across a variety of client engagements.
• Partner closely with internal teams and client stakeholders to deliver audience-focused campaigns and customer experiences aligned to business objectives.
• Guide initiatives from planning through execution and performance reporting.
• Maintain alignment across stakeholders, priorities, campaign objectives, and digital experience delivery.
• Develop strategic presentations, campaign materials, reporting summaries, and client-facing deliverables.
• Translate client objectives, audience insights, and campaign performance into actionable recommendations.

Benefits

• Hands-on experience
• Certifications
• Industry training

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level