Marketing Lead

Metro Compactor Service•Brampton, ON

115d•Onsite

About The Position

The Marketing Lead will play a critical role in scaling Metro Compactor Service’s multi-brand marketing portfolio (Metro Compactor, Wilkinson Chutes, Automatic Compactors, iSMART Technology, Baleforce, and potentially, Chute Source U.S.). This role is designed for an experienced marketer (6–7 years) who brings proven expertise in executing integrated, multi-channel campaigns, managing projects end-to-end, and engaging audiences through digital and social platforms. This is a hands-on execution role supporting the National Marketing Manager in delivering on a $1M+ budget. The Marketing Lead will manage day-to-day activities while ensuring campaigns are aligned with strategic business goals and revenue targets. This is a new role designed to support our expanding operations.

Requirements

6–7 years of B2B marketing experience (industrial, manufacturing, or construction preferred).
Proven success with multi-channel campaigns and measurable ROI.
Strong social media and content management experience.
Familiarity with marketing automation (HubSpot, Pardot, or similar).
Skilled with project management tools (Asana, Monday.com, or similar).
Excellent writing, editing, and presentation skills.
Strong organizational skills with the ability to manage multiple projects simultaneously.

Nice To Haves

Brand Champion – passionate about marketing, storytelling, and elevating Metro Compactor’s brand awareness and reputation.
Collaborative & People-Oriented – builds trust with cross-functional teams, leadership, customers and external partners.
Service-First Mindset – embodies Metro Compactor’s core values while demonstrating urgency and care across all relationships.
Above-and-Beyond Attitude – thrives in a fast-paced, entrepreneurial environment, taking ownership and accountability.
Creative Problem Solver – adapts quickly, finds solutions, and keeps projects moving forward.

Responsibilities

Plan, execute, and optimize integrated digital campaigns across multiple channels (Google Ads, LinkedIn, email, paid social, retargeting, trade media buys).
Partner with and manage agencies/vendors to ensure campaigns are delivered on time, on brand, and within budget.
Monitor campaign performance using dashboards and adjust tactics to improve ROI.
Collaborate with sales to align campaigns with revenue goals (e.g., regional pushes, service-line promos, ABM targeting).
Support lead scoring, pipeline attribution, and marketing automation workflows to ensure campaigns feed the funnel.
Manage social media platforms, drive consistent engagement and direct lead generation.
Create and manage content calendars that support brand visibility and lead generation across all sub-brands (Wilkinson, Automatic, iSMART Technology, Baleforce, Chute Source).
Develop engaging digital content — blog posts, case studies, social media posts, sales decks.
Assist with video and multimedia storytelling projects, including scripting and final edits.
Ensure content is repurposed effectively across channels (email, website, social, PR, events).
Maintain brand consistency across all assets while tailoring messaging to verticals (property management, commercial facilities, municipalities, healthcare, universities etc.).
Support the development of spec marketing materials (design guides, BIM/Revit files, technical datasheets).
Support the NMM in building the annual event calendar across Canada and the U.S. (tradeshows, conferences, sponsorships, customer events).
Research, evaluate, and recommend event opportunities based on audience fit and ROI potential.
Develop pre-event campaigns to drive booth traffic and engagement, including email nurture sequences, landing pages, social campaigns, and paid ads.
Partner with sales to align target account outreach (ABM style invitations, direct mail campaigns, VIP invites).
Coordinate event collateral, signage, promotional assets, and giveaways in collaboration with vendors.
Manage logistics such as booth design, shipping, setup/tear-down, staffing schedules, vendor contracts, and AV requirements.
Serve as liaison with event organizers and contractors to ensure flawless execution.
Implement lead capture technology and engagement strategies during the event.
Execute automated follow-up campaigns (emails, LinkedIn retargeting) for all captured leads.
Partner with sales to distribute hot leads, track status, and ensure timely follow-up.
Compile post-event reports including lead counts, engagement metrics, budget vs. spend, and ROI analysis.