Marketing Lead (Robotics)

HFBAC•San Mateo, CA
•Onsite

About The Position

The Marketing Lead will be the company’s first dedicated marketer, building its marketing engine from the ground up as it sells a general-purpose AI platform for robots to enterprise warehouse operators. The company’s technology can run on robots ranging from humanoids to warehouse automation systems. The role owns demand generation, product marketing, and events across North America and EMEA. It defines the company’s positioning and messaging, develops competitive content, equips the enterprise sales team with enablement, and runs major industry trade shows such as MODEX and ProMat. The position is accountable for qualified pipeline and closed revenue for autonomous robot fleets, with a real budget available. This is an on-site role in San Mateo, California. Visa transfers are welcome, including OPT and H-1B.

Requirements

  • 5–10 years of B2B enterprise product marketing experience, including ownership of pipeline.
  • Hands-on experience with HubSpot or Marketo, plus Salesforce.
  • Comfort with funnel metrics, attribution, and ROI.
  • A builder mindset and willingness to do hands-on work in a small, fast team.

Nice To Haves

  • Experience in warehouse automation, supply chain, robotics, material handling, or industrial technology.

Responsibilities

  • Own demand generation, product marketing, and events across North America and EMEA.
  • Define the company’s positioning and messaging and develop competitive content.
  • Provide enterprise sales enablement to help close deals.
  • Plan and run industry trade shows, including MODEX and ProMat.
  • Drive qualified pipeline and closed revenue for autonomous robot fleets.

Benefits

  • Equity
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