Marketing Lead

Infracost

7d • $160,000 - $220,000 • Remote

About The Position

As Marketing Lead at Infracost, you will develop and execute marketing strategies to drive customer acquisition and brand awareness, create and maintain the marketing calendar, own messaging, build and manage marketing content including website copy, blog posts, case studies etc. You’ll work directly with our CEO and co-founder, Hassan. We love data driven decisions, and sometimes to get real data we have to make bets. We love a self-starter mentality, in fact it is one of our key cultural pillars (JEDI), and we see it working across the company every day. You’ll also be working with everyone else on the team - from engineering to product to sales. You’ll pull people in to do demos, webinars, write content, and attend events (our big one is FinOps X in San Diego every year). If you love wearing multiple hats (we are a startup), balance strategic direction with hands-on execution, and contribute ideas, you will love it here! We also love experimenting, so let’s put some ideas to the test and see how well they work. Finally, as we grow, we will need to build the team around you. Excited to meet you 🙂 This position must be based in US and Canada timezones and will work closely with our founders on the West Coast. We are fully remote and have our all-company weekly meetings at 10am Eastern / 7am Pacific.

Requirements

• 5+ years of B2B marketing experience, ideally in SaaS or developer tools
• Proven ability to own and drive pipeline as a solo marketer and small team
• Strong project management experience running email campaigns, GTM campaigns, sales enablement
• Bias toward action; you'd rather ship something imperfect and iterate than wait for perfect
• Comfortable marketing to technical audiences — you don't need to be an engineer, but you need to earn their respect
• Strong writer who can produce clear, credible copy across formats (website, email, long-form, social)
• Hands-on with marketing tools. We currently use Close as our CRM (easy to learn), CommonRoom, Google Analytics, Mailchimp etc.

Nice To Haves

• Experience with FinOps, developer tools, DevOps, or cloud infrastructure is a strong plus
• You’ve never worked at a startup before
• You don’t like the AI disruption that is happening to marketing
• Your preferred stance is ‘perfect’ over ‘good’
• You are not up for ambitious and tight deadlines

Responsibilities

• Managing the end to end of our marketing function
• Looking after, and iterating on the Marketing funnel and KPI dashboard
• Owning our marketing strategy, and driving customer acquisition
• Creating and owning the marketing calendar
• Working across the company to create collateral, videos, bringing together events
• Be up for building a small and powerful team once settled in

Benefits

• Fully remote team
• Two meetups a year - we’ve been to Croatia, Barcelona, Berlin, San Diego, and Orlando
• Employee-friendly equity terms, including a 10 year exercise window
• 401k matching (US)
• Health, dental, and vision insurance (US)
• 31 days paid leave per year (includes national holidays)
• 12 weeks paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed