Marketing Lead

PNC • Tysons, VA

1d • $91,000 - $169,000 • Onsite

About The Position

As the Marketing Lead for New Branch Marketing, you will be responsible for supporting the marketing strategy and leading the execution supporting PNC’s new branches, including the company’s aggressive $1.5B and 200 branch expansion plan through 2029. The successful candidate will help develop a multi-channel strategy to build community awareness, while driving consideration of PNC in newer markets. You will collaborate closely with stakeholders in marketing, distribution, sales and product to deliver an exceptional customer experience. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Nice To Haves

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Responsibilities

• Marketing ownership of the New Branch program
• Supports the development and leads the execution of customer-centric strategic marketing plans based on business priorities to build awareness of PNC in new communities and increase consideration among prospective customers, with an eye for efficiency. This may include promotional cash offers, branch merchandising, direct mail, outdoor advertising, digital, radio, sales enablement.
• Manage the New Branch marketing budget, ensuring all operating activities are optimized and delivered within the established framework.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.
• Measure past campaign performance/core KPIs and leverage data insights and competitive trends to create an interconnected strategy.
• Deliver creative excellence through end-to-end creative development, from creative brief to execution by collaborating with agency partners, marketing colleagues, legal and compliance, sales and distribution.
• Serve as subject matter expert on target audience behaviors, understanding how to translate value proposition into messaging that resonates with the desired audience to drive household growth.
• Drive a customer-focused culture, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Senior