Marketing Lead

First American•Santa Ana, CA

2d•$85,000 - $113,300•Remote

About The Position

First American is looking for a Marketing Lead to join the Strategic Tech Division on the Endpoint team and lead the day-to-day execution of our feature release strategy—in support of the rollout of our proprietary title and settlement workspace to an internal audience of escrow professionals. The ideal candidate for this role is a marketing generalist with strong writing skills who is looking to expand their marketing expertise in a dynamic, fast-paced environment. You’ll come to First American with deep experience in writing creative briefs and project management, and have the opportunity to own and manage initiatives from start to finish. We are open to remote candidates for this role.

Requirements

4+ years of marketing experience, preferably in product marketing or with a tech focus, looking for the next step up in your career
Strong writing skills, and an ability to communicate complex, technical concepts in inspiring ways to a variety of audiences
An ability to execute projects flawlessly while keeping the bigger picture in mind
Experience proactively and positively collaborating with cross-functional stakeholders
An interest in the real-estate industry (prior experience helpful but not essential)
A love for developing and executing email marketing and campaigns
Experience with common marketing platforms, such as HubSpot
A desire to deepen your strategic skillset in a fast-paced, highly complex marketing environment

Responsibilities

Executing and guiding the future of our feature launch strategy—fielding the right inputs, leading copy development, working cross-functionally with product and training teams in the creation of supporting assets, managing email communications and ensuring appropriate reviews throughout.
Contributing to other marketing initiatives if/as needed —helping with the the creation of marketing assets, writing creative briefs for designers, and project managing design timelines and review processes
Regularly reporting on the performance of marketing campaigns