Marketing Lead

Menlo•San Francisco, CA

About The Position

Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable, turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. The Role: This is our first marketing hire and a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline in North America. You will set the direction and execute it, covering brand, content, demand generation, community, and go-to-market across our product portfolio: Asimov and the Menlo Platform. You will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's US positioning and go-to-market strategy. This is an individual contributor role today with genuine strategic scope. You will define what marketing at Menlo looks like in the US, build it from the ground up, and shape the team that grows around it.

Requirements

5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end: strategy, execution, and results
Proven ability to define positioning and messaging for a technical product, not just run campaigns
Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
Data-driven instincts: you set goals, track them, and change course when something is not working
A genuine network in the US AI, robotics, or deep tech ecosystem: you know who to call

Nice To Haves

Experience marketing developer tools, open-source products, or AI infrastructure
Background in robotics, deep tech, or hardware-adjacent industries
Experience building developer relations or DevRel-adjacent programs
Prior experience working with or for an international company with a distributed team
Familiarity with community platforms: Discord, Reddit, Discourse, or similar

Responsibilities

Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
Define positioning and messaging for Asimov and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
Produce and manage content across formats: written, video, short-form, long-form, technical and non-technical
Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
Plan and execute presence at US industry events: conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
Set up marketing automation tooling to make outreach and community management scalable across time zones
Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about, and package it for that audience

Benefits

Full strategic ownership of how the American AI and robotics ecosystem sees us, from positioning and messaging to developer community to enterprise pipeline.
A direct line to the founders
Real creative and strategic ownership
The chance to define the marketing function of one of the most ambitious deep tech labs in the world.

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