Recruitment Data Policies Marketing Lead, CDD

UCB • Atlanta, GA

1d • Hybrid

About The Position

UCB is seeking a strategic, collaborative, and execution-focused Marketing Lead for CDKL5 Deficiency Disorder (CDD) to join its Epilepsy and Rare Syndromes marketing team in Atlanta, Georgia. Reporting to the Brand Lead, Rare Syndromes, this role leads the North America strategy for CDD and develops and executes integrated marketing strategies and tactics to drive adoption and sustained use of the product across rare developmental and epileptic encephalopathies. The primary focus is CDD, including impactful healthcare professional engagement programs for physicians and allied healthcare providers.

The Marketing Lead works closely with Sales, Sales Training, Medical, Regulatory, Finance, Thought Leader Liaisons, and other Epilepsy and Rare Syndromes marketing leads. The role also manages agency and vendor partners to deliver cohesive, targeted messaging, plans, programs, and tools that support brand strategy.

Requirements

• Bachelor’s degree.
• Minimum of 8 years of healthcare or pharmaceutical experience.
• Strong interpersonal, organizational, communication, and Microsoft application skills.
• Strong strategic and operational marketing capabilities, including project management, prioritization, and execution.
• Demonstrated ability to independently develop strategy, translate insights into action, and drive execution.
• Strong analytical skills, business acumen, and fact-based decision-making, with the ability to anticipate future market needs.
• Solid understanding of the U.S. healthcare landscape and ability to effectively navigate complexity and ambiguity.

Nice To Haves

• MBA or advanced degree with 6+ years of pharmaceutical or biotech marketing experience, preferably within CNS, rare disease, or specialty therapies.
• Experience with REMS programs, boxed-warning products, and/or healthcare professional marketing or sales.

Responsibilities

• Own CDD indication performance and lead the end-to-end healthcare professional engagement strategy.
• Shape brand plans and align tactics with strategy and critical success factors.
• Use research, analytics, field insights, and KPIs to optimize programs.
• Partner with Sales and Sales Training to deliver high-impact selling tools.
• Manage programs, budgets, agencies, vendors, accruals, and spend reporting.
• Align cross-functional stakeholders around cohesive messaging, plans, and execution.
• Lead the annual Patient Impact Meeting (PIM) for the key asset.

Benefits

• Hybrid-first work approach, with 40% of time spent in the office unless otherwise stated or precluded by the nature of the position.
• Caring, supportive, and inclusive culture with equal opportunities to do one’s best work.
• Opportunities for growth and freedom to develop a career path.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior