Marketing Intern (Demand Generation & Field Marketing)

Everbridge

7d

About The Position

Join Everbridge as a Marketing Summer Intern and get hands-on experience at the heart of a fast-growing B2B SaaS business. This is a part-time opportunity (up to 20 hours per week), ideal for gaining meaningful experience alongside your studies or other commitments. In this role, you’ll help bring integrated marketing campaigns to life designed to generate pipeline, engage prospects, and drive real revenue impact. You’ll work across our full product portfolio, including Everbridge, xMatters, and BCIC, gaining exposure to how we attract new customers and expand relationships through cross-sell initiatives. This isn’t just observation you’ll actively collaborate with marketing managers and contribute to live campaigns. You’ll partner closely with Marketing, Sales, Partner, and Business Development teams, giving you a front-row seat to how cross-functional teams align to win in a fast-paced tech environment. If you’re curious, proactive, and eager to learn how modern SaaS marketing really works, this is your opportunity to make an impact from day one.

Requirements

• Current Student: Pursuing a degree in Marketing, Communications, Business, or a related field (Juniors or Seniors preferred).
• Tech Savvy: Familiarity with Excel/Google Sheets; interest in learning platforms like Salesforce or Marketo and AI based tools
• Communication: Strong writing skills and the ability to explain complex ideas simply.
• Organization: High attention to detail - you’re the person who catches the typo in the first paragraph.

Nice To Haves

• B2B SaaS demand generation and pipeline-focused marketing
• Marketing automation and CRM systems (e.g., Salesforce, Marketo/HubSpot)
• Field marketing execution and sales alignment
• KPI tracking tied to pipeline creation

Responsibilities

• Support in the execution of integrated campaigns across email, ABM digital, and webinars aligned to pipeline goals
• Coordinate campaign assets, timelines, and deployment within marketing automation platforms (e.g., Marketo, Salesforce)
• Assist with audience segmentation, list management, and campaign QA to ensure accurate targeting
• Assist in the planning and logistics for field events, trade shows, and virtual webinars aimed at enterprise leaders.
• Collaborate with sales teams to ensure event strategies align with regional goals.
• Execute post-event follow-up workflows, including email nurtures and lead routing
• Ensure timely lead processing, scoring, and handoff to sales within CRM (e.g., Salesforce)
• Track key campaign and event performance metrics (MQLs, SQLs, conversion rates, pipeline influence)
• Help build dashboards that show how marketing events directly impact the sales pipeline.
• Conduct basic performance analysis to inform optimization of campaigns and events

Benefits

• Equal employment opportunities in compliance with all applicable Federal, Provincial/State and Local laws, including the California Fair Chance Act and any local County Fair Chance Ordinance (or local equivalent).
• Consideration for qualified applicants with criminal histories in a manner consistent with the law.
• Consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern