Vice President, Demand Generation Marketing

Appfire

2h•Remote

About The Position

Appfire is seeking a Vice President of Demand Generation to lead a modern, data-driven demand engine that drives scalable, predictable ARR growth. This leader will own global demand strategy and execution across digital, paid, lifecycle, and field channels—bringing together campaign excellence, performance marketing, and AI-powered innovation. This role reports to the CMO and sits at the center of Appfire’s go-to-market motion, partnering closely across sales, channel, and marketing teams to accelerate pipeline and revenue. This role specializes in driving adoption of Appfire products across strategic platforms like Atlassian, Microsoft, AWS, and Salesforce marketplaces. In addition to marketplace adoption, this leader will also own responsibility for our direct marketing business and partner demand generation.

Requirements

10+ years of senior leadership experience in B2B SaaS marketing, with a strong focus on demand generation
Proven track record of building and scaling ARR-driven demand generation programs
Deep experience in digital marketing, paid media, SEO, and performance optimization
Strong understanding of marketplace fulfillment
Experience marketing to technical and developer audiences
Experience with marketing automation platforms, modern martech stacks and analytics tools
Expertise in campaign management and full-funnel demand strategy
Strong command of marketing analytics, attribution, and forecasting
Proven experience driving strong ARR producing demand generation programs
High level of AI literacy, including practical application of AI in marketing workflows and LLM-driven discovery
Familiarity with the agile framework, sprint planning, backlog management and refinement (we love agile!)
Data-driven, outcomes-focused leader with a bias for action
Strategic thinker who can translate vision into execution
Strong cross-functional collaborator who thrives in a matrixed organization and values peer relationships
Builder mindset with a passion for scaling teams, systems, and performance
You have a strong sense of curiosity and early adopter of AI strategies
A natural coach for your team who invests in developing talent

Responsibilities

Build and scale a global demand generation strategy that achieves ARR growth targets achievement across all marketing routes to market
Lead integrated, multi-channel campaigns across digital, paid media, SEO/AIO, LLM-driven discovery, events, and lifecycle programs
Drive full-funnel performance from awareness through pipeline and revenue
Manage lead follow up cadence and interlock with Inside Sales
Ensure governance and compliance across all activities and markets
Build and execute co-marketing campaigns/activities with top Appfire partners
Build and execute a global campaign framework that aligns with the annual and quarterly GTM priorities across product, sales and channel teams
Drive audience segmentation, persona targeting, and account-based marketing (ABM) strategies
Ensure strong alignment between content, creative, and web teams for seamless execution
Partner closely with the CRO to align demand generation with sales priorities and pipeline needs
Work across sales and channel teams to drive coordinated go-to-market execution, lead qualification and progression and field activities
Works closely with Data & Insights on monthly and quarterly results packages
Collaborate with peer marketing leaders across: Product Marketing, Content, Creative, Web, Enterprise Platforms, Channel Marketing & Programs
Align with partnerships and ecosystem teams to maximize marketplace-driven growth