Vice President, Demand Generation

Iterable•Boston, MA

22h•Hybrid

About The Position

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. The platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. The company's success is powered by extraordinary people who bring core values—Trust, Growth Mindset, Balance, and Humility—to life, fostering a culture of innovation, collaboration, and inclusion. Iterable has been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, on Forbes’ list of America’s Best Startup Employers in 2022, Wealthfront’s Career Launching Companies List, and a top 10 ranking on the Top 25 Companies Where Women Want to Work. With a global presence, including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide, Iterable is committed to building a diverse and inclusive workplace. The company is looking for a VP, Global Demand Generation to own the full revenue marketing engine, driving predictable pipeline growth, accelerating deal velocity, and ensuring operational excellence across the marketing organization. This leader will be accountable for demand generation outcomes, systems, data, and insights, overseeing global demand programs (field, ABM, campaigns, paid, and digital) alongside Marketing Operations and Analytics. Reporting to the CMO, this role is a core member of the marketing leadership team and a key partner to Sales, RevOps, Finance, Product Marketing, and Brand, balancing near-term pipeline goals with long-term system health and introducing bold, differentiated programs.

Requirements

12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles
Proven track record of owning pipeline in mid-market and enterprise contexts
Deep experience across field marketing, ABM, integrated campaigns, and paid media
Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
High credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership
Ability to balance strategic thinking with operational excellence and execution
Demonstrated ability to invent creative programs that break through competitive noise
Experience leading and scaling high-performing global teams
Clear, executive-level communicator capable of simplifying complex tradeoffs

Responsibilities

Own the global revenue marketing strategy and outcomes
Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities
Translate revenue targets into measurable demand plans, forecasts, and investment strategies
Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy
Drive accountability for pipeline creation, progression, and conversion across segments and regions
Lead and scale demand generation programs
Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity
ABM: Lead a focused, sales-aligned account-based motion across priority segments
Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline
Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels
Webinars & Virtual Programs: Build scalable digital programs that generate pipeline and extend thought leadership
Own Marketing operations and analytics
Lead Marketing Operations, including marketing tech stack, data infrastructure, campaign execution, and process optimization
Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance
Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments
Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency
Ensure data quality, governance, and seamless integration across systems
Operate with rigor and credibility
Inspect performance regularly, optimizing programs and spend based on impact and efficiency
Communicate pipeline health, forecasts, insights, and tradeoffs clearly to executive leadership
Bring a systems-thinking approach to scaling demand, balancing experimentation with repeatability
Build and lead a high-performing team
Lead, coach, and scale a global team across multiple demand functions
Clarify ownership, priorities, and success metrics for all team members