Marketing Generalist

Apcon•Plano, TX

6d•Onsite

About The Position

APCON, an industry leader in network visibility and security solutions, provides an unparalleled level of confidence to enterprise and midsize businesses seeking network insights for enhanced investigation, threat detection and response. Our customers include Fortune 1000 companies to midsize organizations as well as government and defense agencies. Organizations in over 40 countries depend on APCON solutions. We are collaborative, innovative, and committed to excellence. We are looking for a Marketing Generalist who reflects these values. This role is fully on site. Candidates selected to move forward will complete our standard prescreening process, which includes a background check and drug screen. The Marketing Generalist supports APCON’s marketing operations by executing advertising, branding, tradeshow coordination, press releases, social media activity, and general marketing tasks. This is an individual contributor role that works closely with the web developer and graphic designer and requires accuracy, follow through, and the ability to work in a direct, fast‑paced environment.

Requirements

Three or more years of marketing experience in a technology or related industry
Experience supporting advertising, branding, events, and digital marketing
Strong writing skills for press releases and marketing content
Ability to work on‑site in Plano, Texas
Valid driver license and ability to travel up to 10 percent
Ability to work in a direct, fast‑paced environment with shifting priorities
Comfortable asking clarifying questions and acknowledging when additional information is needed
Ability to take feedback, adjust quickly, and maintain accuracy under pressure
Strong interpersonal skills; ability to communicate professionally across the organization
Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
Proficient in Microsoft Office Suite
Ability to maintain a high level of confidentiality and professionalism
Strong attention to detail and exceptional customer support
Must be able to work independently and as a team member
Ability to prioritize and be flexible in a fast-paced environment

Nice To Haves

Bachelor’s degree in marketing or related field or equivalent combination of education and experience preferred.

Responsibilities

Execute marketing activities across advertising, branding, events, and digital channels
Coordinate tradeshow logistics, booth materials, shipping, collateral, and onsite support
Draft and distribute press releases and product announcements
Support social media planning, posting, and monitoring
Maintain marketing calendars, timelines, and project tracking
Coordinate with vendors for printing, promotional items, and event materials
Ensure brand consistency across all materials and channels