Marketing Generalist
APCON•Plano, TX
•Onsite
About The Position
The Marketing Generalist supports APCON’s marketing operations by executing advertising, branding, tradeshow coordination, press releases, social media activity, and general marketing tasks. This is an individual contributor role that works closely with the web developer and graphic designer and requires accuracy, follow through, and the ability to work in a direct, fast‑paced environment.
Requirements
- Three or more years of marketing experience in a technology or related industry
- Experience supporting advertising, branding, events, and digital marketing
- Strong writing skills for press releases and marketing content
- Ability to work on‑site in Plano, Texas
- Valid driver license and ability to travel up to 10 percent
- Ability to work in a direct, fast‑paced environment with shifting priorities
- Comfortable asking clarifying questions and acknowledging when additional information is needed
- Ability to take feedback, adjust quickly, and maintain accuracy under pressure
- Strong interpersonal skills; ability to communicate professionally across the organization
- Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
- Proficient in Microsoft Office Suite
- Ability to maintain a high level of confidentiality and professionalism
- Strong attention to detail and exceptional customer support
- Must be able to work independently and as a team member
- Ability to prioritize and be flexible in a fast-paced environment
Nice To Haves
- Bachelor’s degree in marketing or related field or equivalent combination of education and experience preferred.
Responsibilities
- Execute marketing activities across advertising, branding, events, and digital channels
- Coordinate tradeshow logistics, booth materials, shipping, collateral, and onsite support
- Draft and distribute press releases and product announcements
- Support social media planning, posting, and monitoring
- Maintain marketing calendars, timelines, and project tracking
- Coordinate with vendors for printing, promotional items, and event materials
- Ensure brand consistency across all materials and channels
Benefits
- Medical, dental, and vision insurance
- Company paid short term and long-term disability
- Flexible spending accounts
- HSA account with company contribution
- Generous PTO program
- 401(k) with company match
- Professional development opportunities
- Company paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
