Sr. Marketing Generalist

Ob Hospitalist Group • Greenville, SC

1d • $80,000 - $90,000 • Hybrid

About The Position

OB Hospitalist Group (OBHG), a leader in specialized obstetric hospitalist services, is seeking an experienced Senior Marketing Generalist. This role will focus on Business Development & Partnerships to support strategic growth and strengthen relationships with hospital partners nationwide. It serves as a key liaison between Marketing, Business Development, and Operations, creating content, campaigns, and communications for customer acquisition, retention, and expansion. The ideal candidate is a strategic marketer with exceptional writing skills, experience supporting business development, and a passion for healthcare marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 5–10 years of professional marketing experience, preferably supporting business development, partnerships, account management, or client-facing teams.
• Exceptional professional writing, editing, and communication skills.
• Ability to translate complex information into clear, compelling messaging.
• Strong project management, organization, and prioritization skills.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong attention to detail and commitment to producing high-quality work.
• Experience supporting digital marketing campaigns and website content management.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Nice To Haves

• Healthcare or healthcare-adjacent industry experience.
• Experience working with CRM and marketing automation platforms.
• Familiarity with Content Management Systems (CMS), including WordPress.
• Experience supporting conferences, events, and trade shows.
• Strong independent problem-solving and critical-thinking abilities.
• Comfortable learning new technologies and marketing tools.
• Ability to adapt quickly in a dynamic, growth-focused environment.

Responsibilities

• Collaborate with Business Development and Operations leaders to develop marketing strategies that support customer acquisition, retention, and expansion.
• Create and maintain sales and partner-facing marketing materials, presentations, and communications.
• Serve as a strategic marketing partner to business development teams, helping strengthen relationships with current and prospective hospital partners.
• Ensure all partner-facing messaging aligns with OBHG's brand standards and strategic objectives.
• Write, edit, proofread, and manage compelling content across multiple channels, including case studies, website content, sales collateral, partner communications, and executive presentations.
• Conduct interviews with hospital partners and internal stakeholders to develop authentic stories and insights.
• Coordinate with external creative partners, writers, designers, and videographers as needed.
• Develop and execute digital marketing campaigns supporting business development and hospital partner engagement.
• Manage and update website content to ensure accuracy, relevance, and alignment with business objectives.
• Monitor campaign performance and engagement metrics, providing recommendations for optimization.
• Support marketing efforts related to conferences, trade shows, webinars, and industry events.
• Assist with video content creation and editing to enhance partner communications and marketing initiatives.
• Stay informed on healthcare marketing trends, competitive insights, and industry best practices.
• Support reporting, analytics, database management, and ongoing maintenance of marketing assets.
• Recommend enhancements to marketing strategies based on data, market conditions, and partner feedback.

Benefits

• Paid time off & holidays
• Medical, dental, and vision insurance
• Health Savings Account (with employer contribution) or Flexible Spending Account options
• Employer Paid Basic Life and AD&D Insurance
• Employer Paid Short- and Long-Term Disability w Optional Short Term Disability Buy-up plan
• Paid Parental Leave
• 401(k) Savings Plan with match
• Legal Plan & Identity Theft Services
• Mental health support and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior