Growth Marketing Generalist

AiPrise
$70,000 - $90,000Remote

About The Position

AiPrise is seeking a Growth Marketing Generalist, the second full-time marketing hire, to work directly with the Head of Marketing. This role offers broad exposure to various marketing channels including paid ads, content, social media, newsletters, events, and reporting. The position is execution-focused, requiring the individual to manage day-to-day tasks such as writing social media posts, drafting content, coordinating ad campaigns, and building reports. The role also involves testing new lead generation ideas, requiring the candidate to bring their own innovative concepts and own their execution. This position is designed as a stepping stone for individuals aspiring to become a Head of Marketing within 1-3 years, offering significant learning and growth opportunities within a fast-scaling company.

Requirements

  • 3 to 5 years in a marketing role, ideally at an early-stage B2B SaaS company.
  • Comfortable navigating and managing Google Ads, Meta Ads Manager, or LinkedIn Campaign Manager.
  • Confident writing skills, capable of producing clean LinkedIn posts or 800-word blog drafts from rough briefs.
  • High AI proficiency, demonstrated through building and using AI projects (e.g., with Claude or ChatGPT), experimenting with agentic tools, and having informed opinions on AI models for specific tasks.
  • Scrappy and resourceful problem-solver, able to ship solutions without a detailed playbook.
  • Curiosity about compliance and fintech industries.

Nice To Haves

  • Analytics or data skills.
  • SEO and GEO (AI search optimization) experience.
  • Design sense, sufficient to brief designers and identify when creative work is off.
  • Experience writing for technical buyers in compliance, legal, finance, or security fields.

Responsibilities

  • Owning LinkedIn organic content end to end, working from a content mix that will be defined together.
  • Drafting long-form content tailored for compliance buyers.
  • Coordinating with the paid ads agency on Google, Meta, and LinkedIn campaigns, and providing informed feedback.
  • Owning newsletter production end to end in Beehiiv, including copy and distribution.
  • Working with design agencies and freelancers on creative briefs and reviews.
  • Bringing and executing new lead generation ideas.
  • Maintaining clean and current marketing reporting.

Benefits

  • Remote first, US based.
  • Work with Notion, Asana, Slack, Claude, and Figma.
  • Small team environment with no politics and fast decision-making.
  • Direct feedback culture.
  • Honest measurement of marketing outputs with a focus on doubling down on what works and cutting what doesn't.
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