Marketing Generalist

Engineered Intelligence Inc.•Toronto, ON

3d•Remote

About The Position

Engineered Intelligence is growing quickly, and we are looking for a Marketing Generalist to help build and scale our marketing function. This is a hands-on role with a strong emphasis on writing and communication. A significant portion of the work involves developing content for a highly technical audience of utility professionals and engineers. The successful candidate will be comfortable producing a wide range of content, including product-focused materials, press releases, case studies, blog posts, and technical white papers, working closely with subject matter experts where needed. Beyond content creation, the role enables a broader set of marketing activities. This includes contributing to campaign execution and account-based marketing efforts, helping build and engage a growing client community, and supporting general marketing operations to ensure consistent and effective execution across initiatives. The role requires a high degree of adaptability. The candidate will be expected to move across different types of work, take on multiple responsibilities, and contribute wherever needed to support the team. Equally important is the candidate’s approach to working with AI. We view AI as a tool to improve efficiency, streamline workflows, and support day-to-day execution. The expectation is that you are comfortable using these tools where they add value. At the same time, this is a role built around human judgment, communication, and writing. We want a human being.

Requirements

A Bachelor's degree
3-5 years of marketing experience working at a B2B enterprise software company or experience working as a marketer on highly technical products
Strong writing skills including ability to translate technical content into layperson’s terms and ability to adapt writing style to various forms of content
Modern tool fluency: you use AI to accelerate requirements, prototype ideas, and explore edge cases
Only applicants based in Canada with authorization to work in Canada will be considered.

Responsibilities

Develop and manage written content, including blog posts and articles, case studies and client success stories, white papers and technical content, and press releases.
Align with subject matter experts to translate technical concepts into clear, structured content suitable for utility and engineering audiences.
Maintain a pipeline of content aligned with company priorities and campaigns.
Own the development and maintenance of product marketing materials, including product one-pagers, brochures, and supporting collateral.
Ensure product marketing materials are up-to-date, consistent, and aligned with company messaging.
Work with internal teams to incorporate feedback from sales, partners, delivery teams, and clients into marketing content.
Drive the execution of marketing campaigns, including email campaigns and outbound nurture streams, and content distribution across channels.
Coordinate campaign assets (e.g., content, lists, timelines) across internal teams and external partners.
Track execution progress and ensure campaigns are delivered on schedule.
Own the planning and execution of events, including user summits and client-facing events, and industry engagement initiatives.
Manage newsletters and recurring communications.
Track and maintain a library of client “proof points” (case studies, outcomes, metrics, references, etc.).
Manage conference and event logistics, including registration, agenda, materials, and on-site requirements.
Manage swag procurement and distribution.
Own general marketing operations activities.