Marketing Director-S

PACS

22d

About The Position

The Marketing Director develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The role supports the facility’s census and provides the community with accurate information about its programs and services. It also includes direct or indirect supervisory responsibilities. The position maintains policies and procedures governing information release, ensures public materials are current and accurate, coordinates internal communications and community relations, and supports customer satisfaction efforts. The Marketing Director works with department directors and the Administrator, handles media communications, supports training related to marketing and public relations, and helps maintain a welcoming atmosphere throughout the facility. The role also manages the departmental operating budget in collaboration with the Administrator and maintains confidentiality of resident information.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing/public relations experience in a healthcare setting may be accepted in lieu of a degree.
Proficiency in Microsoft Office Suite.
Ability to occasionally lift or move up to 25 pounds.
Ability to use a desktop or laptop computer for prolonged periods.
Ability to sit, stand, walk, talk, read, and hear regularly.
Ability to use office equipment including a copier, scanner, fax, telephone, and calculator.
May be required to assist in resident evacuation during emergencies.

Responsibilities

Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and provide accurate information about the facility, its programs, and services.
Develop and maintain written policies and procedures governing release of information concerning residents, employees, and the facility in accordance with privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures, and foster understanding of staff roles in these programs.
Review marketing and public relations policies annually and recommend updates as necessary.
Assist in developing, implementing, and tracking customer satisfaction surveys.
Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
Ensure public materials, including manuals, brochures, and information packets, are accurate and up to date.
Organize and maintain internal communications through bulletin boards, newsletters, committee meetings, and announcements.
Schedule and participate in departmental meetings related to marketing and public relations activities.
Provide creative support to activity and social services departments in developing resident programs and publications.
Maintain positive relationships with families, residents, and community and civic leaders.
Participate in community and civic groups to promote facility engagement and charitable activities.
Coordinate with news media to share positive developments, new programs, or promotions.
Keep the Administrator informed of media coverage or public information that could affect the facility.
During emergencies, establish a public relations area to ensure accurate, policy-compliant information release.
Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
Prepare and manage the departmental operating budget in collaboration with the Administrator.
Serve on committees as directed by the Administrator.
Maintain confidentiality of resident information, including protected health information.
Interpret and communicate resident rights to residents, families, and staff as appropriate.
Maintain a current listing of resident care employee phone numbers.