Marketing Director

Start Corporation•Houma, LA

10d

About The Position

The Marketing Director oversees the Marketing Department and develops, implements, and maintains a comprehensive marketing plan, initially focusing on Region 3. The role provides direct supervision and support to Marketing staff, oversees day-to-day departmental operations, and manages the organization’s relationship and contract with its external marketing consultant. The Marketing Director coordinates with the consultant to align projects, campaigns, and deliverables with organizational priorities. The position develops strategies to increase awareness of the organization, its programs, and services; coordinates outreach and marketing across programs and service areas; and works with program leadership to identify marketing needs, target populations, referral opportunities, and community partnerships. The role also supports development and review of marketing and communications materials, monitors marketing effectiveness, maintains activity tracking and reporting, and collaborates with leadership on initiatives requiring marketing support.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
At least five years of experience in marketing, communications, public relations, business development, or a related field.

Nice To Haves

At least two years of supervisory or leadership experience.
Experience developing and implementing comprehensive marketing plans and strategies.
Experience in healthcare, behavioral health, nonprofit, or community-based services.

Responsibilities

Develop, implement, and maintain a comprehensive marketing plan, initially focusing on Region 3.
Provide direct supervision, guidance, and support to Marketing staff.
Coordinate and oversee community outreach and marketing activities.
Establish priorities and expectations for Marketing staff and monitor progress toward departmental goals.
Manage the organization’s relationship and contract with its external marketing consultant.
Coordinate with the marketing consultant to ensure projects, campaigns, and deliverables align with organizational priorities.
Oversee the day-to-day operations of the Marketing Department.
Develop strategies to increase awareness of the organization, its programs, and available services.
Work with program leadership to identify marketing needs, target populations, referral opportunities, and community partnerships.
Coordinate marketing efforts across programs and service areas to ensure consistent messaging and branding.
Assist with the development and review of marketing materials, advertisements, promotional materials, social media content, and other communications.
Identify opportunities for community engagement, outreach, partnerships, and events.
Monitor the effectiveness of marketing activities and make recommendations for improvement.
Maintain appropriate tracking and reporting of marketing activities, outreach efforts, and results.
Collaborate with leadership on new programs, services, locations, and other initiatives requiring marketing support.
Manage multiple marketing projects and priorities while ensuring deadlines are met.
Perform other duties as assigned.