Director, Marketing

Versant • Orlando, FL

5d • Hybrid

About The Position

GolfNow is seeking a Director of Marketing to shape the next phase of growth for its digital marketplace. The role leads integrated consumer marketing across the golfer lifecycle, connecting brand building and performance to acquire new bookers, increase repeat bookings, reactivate lapsed golfers, and strengthen long-term customer engagement. The director will turn consumer insights, marketplace dynamics, and business priorities into coordinated programs that take customers from awareness to first booking and build deeper relationships over time.

Working across Brand, CRM, Performance Marketing, Product, Marketplace, Analytics, Creative, Revenue, promotions, and activations, this leader will align teams around shared growth priorities, improve the marketing operating model, and guide investment decisions using measurable results. The director will also lead and develop a high-performing team. The role is hybrid, generally requiring work from the Orlando office at least three days per week.

Requirements

• Significant experience leading consumer, brand, or integrated marketing in a direct-to-consumer, marketplace, digital, subscription, ecommerce, or similarly growth-oriented business.
• Track record of developing marketing strategies that build brands and drive measurable acquisition, engagement, retention, or revenue growth.
• Deep understanding of consumer segmentation, positioning, messaging, integrated campaigns, and customer lifecycle strategy.
• Experience leading complex, cross-functional marketing initiatives across multiple channels and functions.
• Strong commercial instincts and ability to connect consumer behavior, marketing investment, and performance data to business growth.
• Experience leading, developing, and inspiring high-performing teams.
• Executive presence and ability to influence senior stakeholders, build alignment, and lead through complexity.
• Analytical mindset and comfort using data, testing, and measurement to make strategic decisions.
• Excellent written, verbal, and executive communication skills.
• Demonstrates Versant’s leadership behaviors: Trust, Teamwork, Transparency, Agility, Entrepreneurial Spirit, and Accountability.

Nice To Haves

• Experience in digital marketplaces, ecommerce, travel, sports, entertainment, or consumer technology.
• Experience partnering with CRM, performance media, Product, and Revenue teams.
• Experience with promotional strategy and customer activation.
• Experience in lifecycle and retention marketing.
• Passion for understanding consumer behavior and translating insight into action.

Responsibilities

• Own and evolve GolfNow’s integrated consumer marketing strategy across brand, acquisition, repeat booking, retention, and reactivation.
• Develop strategies and programs to acquire new bookers and encourage golfers to make subsequent bookings.
• Translate golfer insights, marketplace dynamics, and business priorities into marketing programs across brand, CRM, performance media, promotions, activations, content, and other consumer channels.
• Build a marketing operating model that improves speed, clarifies ownership and decision rights, and supports effective execution.
• Lead and develop a high-performing marketing team, setting clear goals and fostering an environment where employees can do their best work.
• Build partnerships across Product, Marketplace, Analytics, Creative, Revenue, CRM, Performance Marketing, and Brand to identify growth opportunities and improve business performance.
• Use measurable results to help teams prioritize opportunities and make investment decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed