Director, Marketing

Versant • Orlando, FL

5d • Hybrid

About The Position

GolfNow is seeking a Director of Marketing to shape the next phase of growth for its digital marketplace. This high-impact leadership role will set and lead integrated consumer marketing strategy across the golfer lifecycle, including acquiring new bookers, increasing repeat bookings, reactivating lapsed golfers, and strengthening long-term customer engagement. The role connects brand building with performance marketing and turns consumer insights into measurable demand and sustainable growth.

The Director will align Brand, CRM, Performance Marketing, Product, Marketplace, Analytics, Creative, Revenue, promotions, and activations around shared growth priorities. The role will help teams identify high-impact opportunities, improve speed from strategy to execution, and make informed investment decisions using performance data. The position is hybrid, generally requiring work from the Orlando office at least three days per week.

Requirements

• Significant experience leading consumer, brand, or integrated marketing in a direct-to-consumer, marketplace, digital, subscription, ecommerce, or similarly growth-oriented business.
• A track record of developing marketing strategies that build brands and drive measurable acquisition, engagement, retention, or revenue growth.
• Deep understanding of consumer segmentation, positioning, messaging, integrated campaigns, and customer lifecycle strategy.
• Experience leading complex, cross-functional marketing initiatives across multiple channels and functions.
• Strong commercial instincts and ability to connect consumer behavior, marketing investment, and performance data to business growth.
• Experience leading, developing, and inspiring high-performing teams.
• Strong executive presence and ability to influence senior stakeholders, build alignment, and lead through complexity.
• Analytical mindset and comfort using data, testing, and measurement to make strategic decisions.
• Excellent written, verbal, and executive communication skills.

Nice To Haves

• Experience in digital marketplaces, ecommerce, travel, sports, entertainment, or consumer technology.
• Experience partnering with CRM, performance media, Product, and Revenue teams.
• Experience with promotional strategy and customer activation.
• Experience in lifecycle and retention marketing.
• Passion for understanding consumer behavior and translating insight into action.

Responsibilities

• Own and evolve GolfNow’s integrated consumer marketing strategy across brand, acquisition, repeat booking, retention, and reactivation.
• Develop strategies and programs to acquire new bookers and increase the number of golfers who make subsequent bookings.
• Translate golfer insights, marketplace dynamics, and business priorities into marketing programs across brand, CRM, performance media, promotions, activations, content, and other consumer channels.
• Build a marketing operating model that improves speed, clarifies ownership and decision rights, and supports effective execution.
• Lead and develop a high-performing marketing team by setting clear goals, raising strategic standards, and enabling people to do their best work.
• Build cross-functional partnerships with Product, Marketplace, Analytics, Creative, Revenue, CRM, Performance Marketing, and Brand to unlock growth and improve business performance.
• Use consumer insights, data, testing, and measurement to inform strategy and investment decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed