Marketing Director

YMCA of Metropolitan Denver • Denver, CO

1d • $75,000 - $80,000 • Onsite

About The Position

The Marketing Director manages program revenue marketing, department project management and core marketing channels—including email, organic social media, the website, and SEO/AEO—to grow YMCA membership, program enrollment and community engagement. Within organizational goals, budgets and brand standards set with the VP of Marketing and Communications, the Director exercises independent judgment in setting campaign strategies and targets, audience and channel approaches, timing and department priorities. The Director plans, executes and evaluates campaigns, manages web and SEO/AEO vendors, and uses performance data to improve results and guide future marketing decisions.

Working collaboratively with the Marketing and Communications team, executive directors, program leaders and the Development team, the Director serves as the department’s marketing lead for membership, youth development, sports, aquatics, camp and other YMCA program priorities. The position has no direct supervisory responsibilities, but manages external web development and SEO/AEO vendors and leads the branch social advocates program.

The role provides occasional evening and weekend support for events, programs and time-sensitive communications. It is based at the YMCA of Metropolitan Denver in Denver, Colorado. The work regularly involves extended computer use and communication by computer and phone or smart device; it also involves sitting, reaching and moving around the work environment, and occasionally lifting or moving up to 10 pounds. Occasional support at indoor and outdoor events across YMCA facilities may be required. The work environment typically has moderate noise.

Requirements

• Bachelor’s degree in marketing, communications, business or a related field, or an equivalent combination of education, training and relevant experience.
• At least six years of progressive marketing experience, including at least two years leading multi-channel campaigns or marketing programs.
• Demonstrated success planning and executing campaigns tied to membership, enrollment, sales or revenue goals.
• Experience with email marketing and automation, organic social media, website management, SEO and emerging AEO practices, audience segmentation and campaign optimization.
• Experience with HubSpot or similar marketing automation platforms, content management systems and social media management tools; familiarity with basic HTML.
• Working knowledge of GA4, Google Tag Manager and dashboard tools, with the ability to interpret performance and recommend improvements.
• Strong project management skills, including experience managing intake, calendars and timelines across multiple stakeholders and managing agency or vendor relationships.
• Excellent writing, presentation and organizational skills.
• Ability to analyze information, exercise professional judgment and make recommendations within established organizational goals.
• Ability to use a computer for extended periods and communicate using a computer and phone or smart device; ability to sit, reach, move around the work environment, and occasionally lift or move up to 10 pounds.
• Ability to provide occasional evening and weekend support for events, programs and time-sensitive communications.
• Compliance with YMCA abuse prevention policies, including screening, training, supervision and reporting requirements.

Nice To Haves

• Experience with Daxko and Daxko Engage or similar membership/CRM systems.
• Experience with Google Business Profiles.
• Nonprofit or YMCA marketing experience.

Responsibilities

• Develop and manage marketing plans, targets and campaigns for membership and program enrollment in partnership with program leaders; measure results against enrollment and revenue goals and support fundraising campaigns with social promotion.
• Manage the department’s intake process, request forms, creative briefs, master marketing calendar and project management tool; co-lead prioritization with the VP of Marketing and Communications.
• Manage email automation and develop email strategy, calendars, audience segmentation, testing and lead-nurture automations in HubSpot and Daxko Engage; build and deploy membership and program campaigns using copy from the Director, Communications & Content.
• Develop and manage organic social media strategy, content calendars, publishing and community management; lead the branch social advocates program and adjust strategies based on audience performance.
• Own the website platform, manage web development vendors, set priorities for site improvements, and evaluate content structure, user experience and conversion.
• Lead SEO and AEO strategy with the external SEO vendor and partner with the Director, Communications & Content on AEO-ready content.
• Track email, social and web performance, maintain dashboards, and provide channel data and recommendations for department reporting led by the VP of Marketing and Communications.
• Support the VP of Marketing and Communications with campaign setup, landing pages and conversion tracking when advertising volume requires.
• Direct campaign creative requests to the Creative Services Specialist through the intake process and review work for alignment with campaign goals.
• Coordinate with executive directors and department leaders on marketing approaches; use judgment in prioritizing requests, channels, timing and resources.
• Apply YMCA brand standards across marketing channels and advise internal partners on effective, inclusive and brand-aligned communications.
• Identify opportunities to improve marketing systems, processes and campaigns, and recommend appropriate uses of emerging digital marketing practices and tools, including AI.
• Provide occasional evening and weekend support for events, programs and time-sensitive communications, including inclement weather updates.
• Demonstrate YMCA values of caring, honesty, respect and responsibility and support communications and workplace practices that foster inclusion and belonging.
• Comply with YMCA abuse prevention policies, including screening, training, supervision and reporting requirements.

Benefits

• Health and vision care
• Dental care
• Generous retirement contribution options, including a company contribution of 10% once eligibility is met
• Paid time off
• Paid sick leave
• Paid holidays
• Free membership
• Program discounts
• Employee Assistance Program
• Professional growth opportunities
• Collaborative and supportive team
• Meaningful, mission-driven work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior