Marketing Director

Viridian Staffing • Miami, FL

4d • Hybrid

About The Position

Viridian Staffing's Client is looking for a hands-on Marketing Director to help bridge the gap between marketing and channel sales for a fast-moving CBD / Cannabis company. This position is based in Miami, Florida, and/or Greater Raleigh–Durham, North Carolina area; however for a candidate with proven strategic marketing/branding success in the CBD market, our Client may consider a remote arrangement. Founded in 2013, Viridian Staffing (www.viridianstaffing.com) is the premier Talent Acquisition & Talent Management firm solely dedicated to organizations in and supporting the commercial, medical, and industrial cannabis/hemp industry. In addition to developing and executing a cohesive brand strategy, you will leverage your distribution, smoke shop, convenience, and gas channel experience to create engaging, multi‑channel trade and retail sales programs that support go‑to‑market objectives, grow brand awareness, and strengthen relationships with key retail and distribution partners. You’ll help define brand goals, craft proactive account‑based marketing (ABM) campaigns aligned to those goals and market trends, and implement a robust reporting framework to analyze campaign performance and surface actionable insights. You’ll elevate brand presence and execution across trade through excellence in in‑store planning, launches/events, merchandising, and tracking, in alignment with annual marketing priorities.

Requirements

• Bachelor’s degree (Business, Marketing, or related) preferred.
• 3+ years branding/marketing experience and 1+ year in trade/channel/retail marketing within Cannabis/Hemp
• Demonstrated success driving growth in CBD/Hemp or similar categories through strategic, compliant campaigns.
• Deep familiarity with distribution and smoke shop/convenience/gas retail dynamics and buyer decision processes.
• Strong cross‑functional influence, relationship‑building, and executive communication skills.
• Hands‑on with modern martech (CRM, ESP/SMS, analytics, CMS/e‑commerce, attribution); comfortable owning metrics and budgets.
• Ability to travel as needed; reliable vehicle and/or proximity to a major airport (especially if outside Miami or Raleigh–Durham).

Responsibilities

• Own brand strategy, positioning, and voice; maintain compliant visual/voice guidelines across all channels.
• Build and run integrated campaigns across email/SMS, web, local SEO, social, field events, PR, and retailer co‑marketing; create sell‑in/sell‑through toolkits for channel partners.
• Partner tightly with Sales/Channel leadership on promotions, pricing, assortment, and launch calendars to deliver revenue and margin targets.
• Lead trade/channel marketing for smoke shop, convenience, and gas: line reviews, promos, POP/POS, retail staff education, and demo/activation programs.
• Oversee e‑commerce/retail growth levers (menu optimization, merchandising, retention/loyalty/LTV).
• Stand up performance analytics and instrumentation (CAC, ROAS, LTV, attribution); deliver executive‑ready reporting and iterate based on insights.
• Manage agencies and vendors, negotiate contracts, and evaluate ROI.
• Ensure all initiatives meet marketing rules and platform policies; implement SOPs.
• Build, mentor, and scale a small marketing team as growth demands.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager