Marketing Director

Diversified Careers • Portland, ME

2d

About The Position

Diversified is hiring a Marketing Director to lead marketing for the American Society of Administrative Professionals (ASAP) and Institute of Finance & Management (IOFM) portfolios as they transition from individual transactional selling to enterprise B2B acquisition. This builder role will establish the go-to-market framework, team structure, and marketing standards for both portfolios. The Director leads a team of eight and supports three revenue streams: practitioners, organizations that employ them, and sponsors and exhibitors.

The role owns brand strategy and positioning, thought leadership, demand generation, account-based marketing, sponsor and exhibitor demand, customer lifecycle marketing, sales enablement, marketing-sourced pipeline and revenue, budget, vendors, and marketing technology. The Director partners across sales, events, content, and digital products; measures funnel and campaign performance; and reports results to VP and executive leadership. Travel for portfolio events is approximately three times per year, with occasional partner or customer meetings.

Requirements

• 8–12 years of progressive marketing experience, including at least 5 years in a leadership role.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven enterprise marketing experience, including ABM strategy, enterprise pipeline generation, and multi-stakeholder buyer journeys; experience marketing to organizational buyers and practitioners.
• Experience managing and developing teams of generalist marketers and building structure, standards, and operational discipline.
• Proficiency in marketing automation, Salesforce, marketing analytics, and digital channels including email, paid search, paid social, SEO, and content.
• Salesforce proficiency is required.
• Ability to lead cross-functional teams through influence, translate complex value propositions into compelling messages for multiple audiences, present persuasively to executives, and balance strategy with hands-on execution.
• Experience building sales enablement programs and assets for enterprise sales motions, including sponsor and commercial partner revenue.

Nice To Haves

• Experience building or significantly evolving a marketing function, ideally in a high-growth, startup, or organizational transformation context.
• Marketo or HubSpot experience is strongly preferred.
• Working knowledge of AI tools and familiarity with ABM and intent data platforms.
• MBA.
• Exposure to professional association, events, education, or community-based businesses.

Responsibilities

• Own brand strategy and positioning for ASAP and IOFM, including buyer personas and competitive insights.
• Commission research, white papers, case studies, and point-of-view content on workforce development, training ROI, and finance operations.
• Design and run multi-channel demand generation and account-based marketing programs in partnership with sales leadership.
• Build programs to grow sponsor and exhibitor demand and partner with existing sponsors and exhibitors on co-marketing.
• Create lifecycle marketing architecture from awareness through renewal and expansion, including nurture programs, automated workflows, and retention efforts.
• Develop enterprise- and sponsor-focused sales assets, define MQL and SQL criteria, establish lead scoring, and align lead handoff processes with sales leadership.
• Coach and develop a team of eight organized around growth and new acquisition, and lifecycle and retention.
• Build playbooks and cross-functional agreements with events, content, digital products, and sales.
• Own marketing-sourced revenue and pipeline goals across practitioners, organizations, sponsors, and exhibitors; set targets and forecast performance.
• Establish measurement for funnel performance, campaign ROI, cost per lead, customer acquisition cost, and retention; report results to VP and executive leadership and adjust budgets and tactics as needed.
• Direct budget and investment strategy, manage agency and vendor relationships, evaluate and advise on the marketing technology stack, and identify useful AI and automation tools.
• Travel to portfolio events approximately three times per year and occasionally attend partner or customer meetings.

Benefits

• Generous paid time off, including vacation, sick leave, and paid family and medical leave.
• Training and professional development resources, including LinkedIn Learning for all staff.
• Comprehensive healthcare benefits, including no-cost services and free access for employees and their families to licensed clinical psychologists, self-paced programs, life coaches, and 24/7 support.
• Wellness Program with opportunities to earn credit toward health insurance premiums through fitness challenges, webinars, and nutrition education.
• Eligibility for a 15% bonus based on annual revenue and operating profit metrics.

What This Job Offers

• Job Type: Full-time
• Career Level: Director