Marketing Director

Community College Preparatory Academy Public Charter Schools•Washington, DC

8h•$70,000 - $100,000•Onsite

About The Position

Community College Preparatory Academy (CCPrep) is seeking a Marketing Director to tell the academy’s story with clarity, dignity, and evidence while building awareness among prospective students, partners, supporters, and the broader community. The role is part of the Advocacy and Engagement Department and reports to the Chief Advocacy Officer. It is full-time, exempt, and campus based in Washington, DC, with an annual salary band of $70,000–$100,000. The Marketing Director leads integrated communications across web, email, social media, print, media, and events. The position manages brand standards, approvals, digital assets, website content, campaign production, and CCPrep’s approved communications ecosystem. It works with Admissions on ethical enrollment communications and with Academics on clear, accurate program information. The role uses verified evidence, accessible formats, respectful student storytelling, and learner feedback to improve communications and help learners understand programs, supports, expectations, and next steps. The position directly supervises the Marketing and Communications Associate and may direct consultants, vendors, interns, or project teams supporting communications work. It tracks communications and campaign indicators, prepares crisis and issue communications with executive leadership, and maintains documented controls and analytics. The work is primarily campus and office based and involves sustained computer use and frequent interaction with staff, students, vendors, or partners. Some evening, weekend, or off-site work may be required. Essential duties must be performed with or without reasonable accommodation.

Requirements

Bachelor’s degree in a relevant field or an equivalent combination of education and directly related experience.
At least five years of progressively responsible experience, including project, program, or staff leadership.
Demonstrated skill with data, documentation, cross-functional communication, and service-oriented problem solving.

Nice To Haves

Hands-on experience with website CMS/hosting, email marketing, graphic design, social-media management, digital advertising, and analytics tools such as Wix or WordPress, Mailchimp, Canva, Hootsuite, and Meta platforms.
Graduate degree or recognized professional certification related to the function.
Experience in adult education, workforce development, public charter education, or a nonprofit setting.
Experience establishing practical controls, dashboards, and continuous-improvement routines.

Responsibilities

Create and execute an integrated communications calendar across web, email, social, print, media, and events.
Develop accessible, audience-centered content grounded in verified facts and respectful student storytelling.
Manage brand standards, approvals, digital assets, website content, and campaign production.
Partner with Admissions on ethical enrollment communications and with Academics on program information.
Track reach, engagement, referral, inquiry, conversion, and reputation indicators.
Prepare crisis and issue communications in coordination with executive leadership.
Create communications that reflect adult learners’ cultures, backgrounds, abilities, and aspirations, using clear, accessible formats that help learners act on education and career choices.
Gather voluntary learner feedback to improve program information and communications, and offer meaningful opportunities for learner voice with informed consent for public storytelling.
Work with academic staff to communicate expectations, support options, milestones, and next steps in ways that build confidence and learner agency.
Use verified evidence when describing learner outcomes, and report campaign participation and conversion separately from claims about assessed academic growth.
Use inclusive, bias-aware, and accessible communication that reflects CCPrep’s commitment to learner well-being; engage stakeholders in shaping and communicating institutional priorities.
Create reliable information structures that help learners and staff understand opportunities, expectations, supports, and changes.
Manage CCPrep’s approved communications ecosystem, including website content-management and hosting, Mailchimp or comparable email tools, Canva, social-media management and advertising platforms, QR-code tools, and related analytics, using institutional accounts, documented permissions, editorial controls, and accessible content standards.
Directly supervise the Marketing and Communications Associate and may direct consultants, vendors, interns, or project teams supporting communications work.