Marketing Director

YMCA of Metropolitan Denver • Denver, CO

7d

About The Position

The Marketing Director manages program revenue marketing, department project management, and core marketing channels—including email, organic social media, the website, and SEO/AEO—to grow YMCA membership, program enrollment, and community engagement. Within organizational goals, budgets, and brand standards established with the VP of Marketing and Communications, the Director exercises independent judgment in setting campaign strategies and targets, audience and channel approaches, timing, and department priorities. The role plans, executes, and evaluates campaigns, manages web and SEO/AEO vendors, and uses performance data to improve results and inform future decisions. In collaboration with the Marketing and Communications team, executive directors, program leaders, and the Development team, the Director leads marketing for membership, youth development, sports, aquatics, camp, and other YMCA program priorities.

The position has no direct supervisory responsibilities. It manages external web development and SEO/AEO vendors and leads the branch social advocates program. The role provides occasional evening and weekend support for events, programs, and time-sensitive communications, including inclement weather updates. The Director is expected to demonstrate YMCA values of caring, honesty, respect, and responsibility and support practices that foster inclusion and belonging.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or an equivalent combination of education, training, and relevant experience.
• At least six years of progressive marketing experience, including at least two years leading multi-channel campaigns or marketing programs.
• Demonstrated success planning and executing campaigns tied to membership, enrollment, sales, or revenue goals.
• Experience with email marketing and automation, organic social media, website management, SEO and emerging AEO practices, audience segmentation, and campaign optimization.
• Experience with HubSpot or similar marketing automation platforms, content management systems, and social media management tools; familiarity with basic HTML.
• Working knowledge of GA4, Google Tag Manager, and dashboard tools, with the ability to interpret performance and recommend improvements.
• Strong project management skills, including experience managing intake, calendars, and timelines across multiple stakeholders and managing agency or vendor relationships.
• Excellent writing, presentation, and organizational skills; ability to analyze information, exercise professional judgment, and make recommendations within established organizational goals.
• Ability to use a computer for extended periods and communicate using a computer and phone or smart device.
• Ability to occasionally lift and/or move up to 10 pounds.
• Ability to meet the physical demands of the role, including sitting, reaching, and moving around the work environment.

Nice To Haves

• Experience with Daxko and Daxko Engage or similar membership/CRM systems.
• Experience with Google Business Profiles.
• Nonprofit or YMCA marketing experience.

Responsibilities

• Develop and manage marketing plans, targets, and campaigns for membership and program enrollment in partnership with program leaders; measure results against enrollment and revenue goals and support fundraising campaigns with social promotion.
• Manage the department's intake process, request forms, creative briefs, master marketing calendar, and project management tool; co-lead prioritization with the VP of Marketing and Communications.
• Manage email automation and develop email strategy, calendars, audience segmentation, testing, and lead-nurture automations in HubSpot and Daxko Engage; build and deploy membership and program campaigns using copy from the Director, Communications & Content.
• Develop and manage organic social media strategy, content calendars, publishing, and community management; lead the branch social advocates program and adjust strategies based on audience performance.
• Own the website platform, manage web development vendors, set priorities for site improvements, and evaluate content structure, user experience, and conversion.
• Lead SEO and AEO strategy with the external SEO vendor and partner with the Director, Communications & Content on AEO-ready content.
• Track email, social, and web performance; maintain dashboards and provide channel data and recommendations for department reporting led by the VP of Marketing and Communications.
• Support the VP of Marketing and Communications with advertising campaign setup, landing pages, and conversion tracking when advertising volume requires.
• Direct campaign creative requests to the Creative Services Specialist through the intake process and review work for alignment with campaign goals.
• Coordinate with executive directors and department leaders on marketing approaches and prioritize requests, channels, timing, and resources using professional judgment.
• Apply YMCA brand standards across marketing channels and advise internal partners on effective, inclusive, brand-aligned communications.
• Identify opportunities to improve marketing systems, processes, and campaigns; recommend appropriate use of emerging digital marketing practices and tools, including AI.
• Provide occasional evening and weekend support for events, programs, and time-sensitive communications, including inclement weather updates.
• Demonstrate YMCA values of caring, honesty, respect, and responsibility and support communications and workplace practices that foster inclusion and belonging.

Benefits

• Health and vision care
• Dental care
• Generous retirement contribution options, including a company contribution of 10% once eligibility is met
• Paid time off
• Paid sick leave
• Paid holidays
• Free membership
• Program discounts
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior