Marketing Director | Personal Injury
NEO Surgical Group LLC•Orlando, FL
•$70,000 - $100,000
About The Position
NEO Surgical Group is seeking an experienced, results-driven Marketing Director to lead the strategic direction, performance, and growth of its marketing and business development initiatives. This leadership role oversees marketing representatives and outreach teams, cultivates referral relationships, and drives measurable organizational growth. The Marketing Director reports directly to the CEO and partners with executive leadership on the company's long-term growth strategy. Frequent travel throughout Florida is required and is an essential function of the role.
Requirements
- At least 3 years of leadership experience in healthcare marketing, business development, physician relations, or a related field.
- Strong understanding of referral-based healthcare marketing.
- Exceptional leadership, communication, and relationship-building skills.
- Ability to analyze data and implement performance-driven strategies.
- Strong organizational, project management, and problem-solving abilities.
- Ability to travel frequently throughout Florida.
Nice To Haves
- Experience in Personal Injury, Orthopedics, Spine, Pain Management, or Surgical Services.
- Established relationships with personal injury attorneys, law firms, and healthcare referral networks.
- Experience in Florida healthcare and personal injury markets.
- Knowledge of personal injury case management and healthcare operations.
- Proven success building, scaling, and managing high-performing marketing teams.
- Multi-location healthcare marketing experience.
Responsibilities
- Collaborate with the CEO and executive leadership on strategic growth initiatives.
- Lead, mentor, develop, and evaluate marketing representatives and outreach personnel.
- Develop and execute marketing strategies to increase patient volume, referral growth, and market share.
- Build and maintain relationships with personal injury attorneys, healthcare providers, clinics, case managers, and other referral sources.
- Drive business development across multiple Florida markets.
- Monitor and analyze marketing performance metrics, referral trends, ROI, and market data.
- Develop and manage marketing budgets, campaigns, sponsorships, community outreach programs, and networking events.
- Ensure consistent branding and messaging across locations and marketing channels.
- Identify new market opportunities and support organizational expansion.
- Coordinate with operational leadership to align marketing initiatives with business objectives.
- Maintain knowledge of industry trends, competitive activity, and emerging growth opportunities.
Benefits
- Opportunity to work directly with executive leadership.
- Significant impact on company growth and expansion.
- Collaborative and fast-paced healthcare environment.
- Career advancement opportunities within a growing organization.
- Competitive compensation package based on experience and qualifications.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
