Marketing Department Administrator

Eden Foods•Clinton, MI

About The Position

Eden Foods is seeking a Marketing Department Administrator in Clinton, Michigan. The role creates digital and printed materials that present Eden Foods to the public and develops communications that advance the Company’s goals and the availability of its food products. It also manages vendor relationships, department records and business systems, coordination with other departments and facilities, personnel utilization, budgets, suppliers, and purchasing transitions. The administrator oversees marketing projects and materials, including tracking receipts and changes, maintaining supplier and ERP data, and sharing project information with Sales, Purchasing, Inventory Management, IT, and Accounting. The position builds and manages paid search and social campaigns, reviews digital and print analytics, and reports results and outreach monthly. It also requires staying knowledgeable about food regulatory rules, making judgment calls concerning nutritional information in marketing and sales, and conducting business analysis with recommendations. Other duties may be assigned, and job duties may be modified as needed.

Requirements

Education and experience sufficient to carry out the assigned tasks.
Reliability, discipline, persistence, and integrity.
Willingness to learn and to be straightforward and forthright.
Well-developed communication skills.
Ability to work as a team player and consider other team members.
Ability to share information with and train team members.
Computer aptitude and willingness to learn.
Sound professional business ethics and practices, and straightforwardness with people inside and outside the Company.
Ability and willingness to travel as circumstances dictate.

Nice To Haves

Familiarity with Adobe Creative Suite.

Responsibilities

Create digital and printed images, copy, and designs for public-facing materials, including labels, brochures, packaging, advertisements, and documents.
Create messages and imagery that advance Company goals and the availability of its food products.
Manage relationships with vendors, marketing-industry companies, and their personnel.
Create and oversee accurate, current, and organized business records and files for the Marketing Department and Company as needed.
Coordinate timely and efficient work between Marketing and other Eden Foods departments and facilities, and interface with outside companies and industry participants in Eden Foods’ best interests.
Organize efficient use of department personnel for work and projects.
Oversee department budgets in line with priorities and deadlines.
Manage department business systems and create standard operating procedures and work instructions as necessary.
Identify, vet, and select suppliers; gather and record relevant information; and negotiate competitive pricing, purchase quantities, and lead times.
Transition marketing purchasing of Eden inventory to the Purchasing Department after supplier quality, specifications, methodologies, and acquisition details are established for new or updated print materials or images.
Collaborate with other departments and facilities on reviews, feedback, and accurate billing for goods and services.
Track materials and asset receipts, manage incoming part disposition, and support change notices for revised art and components.
Communicate project, change, and update details to Sales, Purchasing, Inventory Management, IT, and Accounting.
Maintain accurate business records and supplier data and oversee the ERP system to support intended results and prevent contradictory activity.
Build, launch, and manage paid campaigns across search and social channels, including Google Ads, Meta, and programmatic digital ads.
Review digital and print media analytics, measure results, inform future strategy, and report monthly to the Department Manager.
Report monthly to other Eden Foods departments on marketing outreach to the public and industry.
Remain knowledgeable about food regulatory rules and make necessary judgment calls concerning nutritional information and its use in marketing and sales.
Conduct business analysis, summarize findings, and provide recommendations for effective tactics and strategies.