Marketing Database Specialist
About The Position
The Marketing Database Specialist is responsible for maintaining the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases. This role involves building, segmenting, and validating guest lists for various marketing campaigns, as well as extracting and analyzing player data to prepare reports on marketing performance and guest trends. The specialist will also coordinate with internal teams and external vendors, audit campaign files, support database hygiene, and research data discrepancies. Protecting confidential information is a key aspect of this role.
Requirements
- Experience with database management and data analysis.
- Proficiency in building, segmenting, and validating guest lists.
- Ability to extract and analyze player data.
- Experience in preparing reports on marketing performance and guest trends.
- Skills in pre- and post-campaign analysis.
- Experience coordinating with internal teams and external vendors.
- Knowledge of auditing campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions.
- Experience with database hygiene activities (duplicate resolution, address standardization, NCOA updates, contact preference maintenance, data quality reviews).
- Ability to research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
- Familiarity with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading.
- Understanding of protecting confidential guest, financial, marketing, and proprietary information.
- Knowledge of company policy and applicable gaming regulations.
Responsibilities
- Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
- Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
- Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
- Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
- Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
- Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
- Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
- Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
- Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
- Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
- Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
