Database Marketing Mgr

Laguna Development Corp • Albuquerque, NM

4d

About The Position

Laguna Development Corporation is seeking a Database Marketing Manager to lead the development and execution of innovative direct marketing strategies that drive revenue, increase player engagement, and maximize profitability across our gaming properties. In this highly visible leadership role, you will leverage customer data, analytics, segmentation, and business intelligence to create targeted marketing campaigns, evaluate promotional performance, and identify new opportunities for customer acquisition, retention, and reactivation. If you enjoy combining strategy, analytics, and creativity to deliver impactful results, this is your opportunity to make a significant contribution in a fast-paced and dynamic environment.

As the Database Marketing Manager, you will oversee direct marketing initiatives from concept through execution, manage departmental budgets, analyze campaign performance, and ensure the integrity and effectiveness of our customer database systems. The ideal candidate possesses exceptional analytical skills, advanced Excel expertise, experience with database querying and reporting tools, and a passion for uncovering trends that drive business decisions. A Bachelor's degree and at least three years of relevant experience are required, while casino marketing, SQL, data analytics, and player tracking system experience are highly preferred. Join a collaborative organization that values leadership, innovation, accountability, and professional growth while providing the opportunity to influence strategic marketing decisions that directly impact company success.

Requirements

• Bachelor's degree
• At least three years of relevant experience
• Exceptional analytical skills
• Advanced Excel expertise
• Experience with database querying and reporting tools
• Passion for uncovering trends that drive business decisions

Nice To Haves

• Casino marketing experience
• SQL experience
• Data analytics experience
• Player tracking system experience

Responsibilities

• Lead the development and execution of innovative direct marketing strategies.
• Drive revenue, increase player engagement, and maximize profitability across gaming properties.
• Leverage customer data, analytics, segmentation, and business intelligence to create targeted marketing campaigns.
• Evaluate promotional performance.
• Identify new opportunities for customer acquisition, retention, and reactivation.
• Oversee direct marketing initiatives from concept through execution.
• Manage departmental budgets.
• Analyze campaign performance.
• Ensure the integrity and effectiveness of customer database systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager